Media had become part of our daily life
Media had become part of our daily life. Television, radio, newspaper, web2.0, Youtube and social media are part of media and it had become more common in our life.
Everyday we will check our phone when we wake up, read newspaper or E-news in the train when going to school or work, listen to radio or music while walking to University and browse the internet or social media at our free time; we cannot separate it from our daily routine and we are not aware of it. People are getting more attached to their mobile phone and it makes me curious what make media became part of our daily life.
“The environment of a medium is most invisible when its influence is most pervasive (Deuze, 2014).” The innovation of technology makes people more easily to get in touch with media. When I was a kid, I love to watch television and I get information through reading the newspaper and watching television news. However, in this technology innovative era, even kids with age of 3 know how to use I-pad and mobile phone. Kids are widely exposed to those new media such as E-news, Youtube, and social media. Thus, gen X are forced to learn how to use a use mobile phone and have a Facebook account or LinkedIn account in order to cope with this technology modernize era. Media soon become needs instead of wants.
Furthermore, Mark suggest that “As media become pervasive and ubiquitous, forming the building blocks for our constant remix of the categories of everyday life (the public and the private, the local and the global, the individual and the collective), they become invisible” and it also agree on Friedrich Kittler suggestion that ‘we become blind to that which shapes our lives the most.” Media also blind to our daily life, we consume media in different ways. We read the newspaper to know what is happening around us, we listen to the radio while driving to work to get rid of boredom, we Google search the information we need while we getting a task from lecture or boss and we slide thru our social media to get instant news of our friends or some tragic. Media seems to link to our daily routine and it benefits us a lot.
Oscar and Jakob did a research on “Media Life of the young” proposed: “Since the mediascape changes, generations may develop media use in different directions, while people in one generation are largely assumed to develop and maintain similar media use (Westlund and Bjur, 2014).” Media will be consumed differently by different people. One may read newspaper gain their knowledge but other might read it find out what is happening around him. I might be using Twitter to express myself but others might use it tweet about what is happening in the Oscar 2016. Media had plays an important role in our life and I think we rely on it and cannot be separated from it.
References
Deuze, M. (2011). Media life. Media, Culture & Society, 33(1), pp.137-148.
Deuze, M. (2014). Journalism, media life and the entrepreneurial society. Australian Journalism Review, 36(4), pp.119-130.
Westlund, O. and Bjur, J. (2014). Media Life of the Young. Young, 22(1), pp.21-41.