Week12#Reflection
Goals Of Week 12:Complete E-map and integrate QR code technology
Research Question: How to combine online media and physical media to provide a sense of interactive engagement?
This week, our project has entered the final phase, where our main tasks are recording audio clues and integrating them into the map. We also aim to combine storytelling with the map and QR code integration. As mentioned in the previous week, we want to provide users with an interactive experience and enhance their sense of engagement. To address this, I conducted research this week and have listed the following methods:
1: Integration of online websites and social media by implementing tags to encourage active sharing, photo uploads, and comments from users. (Kay 2020) We have already incorporated this feature on both our website and social media platforms.
2: Content integration by promoting offline activities and physical objects on our online platforms. (Attewell 2021) We have published physical maps and letters online and included QR code technology to entice users to scan and access additional information.
3: QR code interactions by embedding QR codes on physical objects and incorporating them on our website and social media with rewards or challenge mechanisms. This approach increases user interest, and once they start scanning the codes, interactivity and engagement ensued. (Cherisien 2022) We plan to print physical QR codes for the exhibition, allowing the audience to scan and listen to complete stories. We will also include QR codes on electronic and physical maps, connecting them to our website. Therefore, users can enter our story world offline or online by scanning the QR codes.
We will have the exhibition next Wednesday, and we will prepare all the exhibition items before Monday.
References:
Attewell, C 2021, How to Create a Better Omnichannel Marketing Plan, Total Retail.
Cherisien, W 2022, 17 Creative Ways to Use QR Codes, Mention.
Kay, D 2020, How to Integrate Social Media Content Into Your Website, Medium, viewed 26 May 2023, <https://declan-kay117.medium.com/how-to-integrate-social-media-content-into-your-website-a56e546a87fc>.