Week10#Reflection
Goals Of Week 10: Choosing the appropriate transmedia platform and technology to build the story world
Research Question: How to choose the most suitable transmedia platform and technology for the project? Especially a romantic story?
According to Lewis (2023), Identify the central theme of the story and determine who your intended audience is. Select the most suitable platform and format for the story. Create content and plotlines tailored to each platform to maintain consistency and cohesiveness across all mediums. Therefore, I confirmed the following information about the story:
Central Theme: A treasure hunt interactive story set in a romantic context.
Target Audience: Single individuals who crave love. Between the ages of 18-50 and have prior relationship experience. Active on social media and enjoy participating in offline events.
Platforms: Twitter, Own website
Technologies: Electronic Map, audio, side story, QR code
Our story is characterized by immersion and interactivity. Therefore, I have selected multiple platforms, the intention is to provide the audience with more interactive opportunities and an immersive experience. Social media could promote our content to a wider audience. Twitter’s characteristic is being a consumer insight engine, which helps accounts build a closer relationship with the audience. It uses a two-way communication mode, allowing accounts and users to communicate and provide feedback. (Zote 2020) Understanding the audience’s thoughts, suggestions, needs, and mindset regarding the story helps us better create a consistent story world.
Additionally, we will create our own website. We will use the feedback and information obtained from Twitter to create online and offline events and forums, facilitating greater audience interaction. Next week, I will begin designing maps and electronic maps. I have chosen to use map technology for cross-media communication in order to create an immersive experience. I will be conducting research on this topic next week.
References:
Lewis, R 2023, How do you engage and retain your audience across different media platforms?, www.linkedin.com, viewed 14 May 2023, <https://www.linkedin.com/advice/1/how-do-you-engage-retain-your-audience-across>.
Zote, J 2020, 4 Benefits of Twitter for business, Sprout Social.