Week #10 Lectorial Reflection

In this week’s lecture class, the topic was on the social and public media effects on the three levels: the level of institution, professional practice, and content. Social media platforms have gradually infiltrated all segments of everyday life—from making friends to debating politics—and have impacted the fabric of social institutions—from law enforcement to journalism. Television around the globe is gradually integrating social media logic in its already established mass media logic. The first level, explored in the next section, outlines how national organizations for public broadcasting have faced the rapid emergence of major social platforms with a mixture of bliss and reserve.The second section, public service broadcasters in response tried to balance off commercial pressure of social media by redefining public value, not only by setting new standards for professional practices but also by producing its own version of “public” social television content. The third section illustrates how various national public broadcasters started experimenting with “public social TV” experiments to attract a new generation of viewers and appeal to a different type of producer.

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