In this week’s reading, it is talking about how to form and establish a well cooperation with the working partners. It is not surprisingly to know that it is important for people who work in the media world to start a good cooperation with the partners. In the media world, it is all about news and all about instant messages and good relationship with others. Connections are everywhere and good communications and cooperation skills would get you in some places and benefits real matters. Therefore, it is necessary to use a certain set of skills to start impress the partners and to establish a good cooperation relationship with other partners.

During the process of the cooperation procedures, a sincere heart with a sharp vision into the media world is far more important than just noticing on the handy things nearby. This means that being a qualified person who works in the media world, there is not enough to only know to hardworking. One has to be smart and to be sensitive. The communications skills need to be practiced and sharpened, and in the meantime, the negotiation skills are also should be an advantage if one wants to make some achievement in the media world other than being a small potato.

In doing the cooperation activity with other partners, remember one point that the high sensitivity of media news and source information should always online. It means that one has to know about the trends of the media world and know how to utilize that as an advantage of his or her own side. Then, with the strength on the hand, remember not to propose too extravagant claims but to try to work out for a plan that works for the benefits of the both sides. This is the right way to proceed with a good cooperation.

The post describes the situation and the author’s reflection about the largest gathering of enthusiasts of J.K. Rowling’s franchise at Orlando in the summer 2010. This post describes the while process of the evening including the actions of the J.K. Rowling’s fans and the journalists. At Orlando, everyone knows that the Hogwarts is not true, but the enthusiasts of the wonderland were gathering together to achieve an emotional integrity. One of the most important thing of gathering together the wizards at Orlando is the participators were all focused on the event and ignore other things even they are quite close around the visitors. The immersiveness created is comprehensive and effective by not to feature impersonators of the major characters but enhance the importance of environment in the park. This design create the immersion experiences for the audiences. During the half day event, there are almost 1,700 people attended the activity and most of them were costumed in Hogwarts wizard students. The design of the event works in this way that not enhance the importance of one single character in the novel, that made the audiences felt involved in the event’s process. The overall atmosphere of the night was filled with the participators’ childlike excitement. This activity could be considered as a successful combination of the work of the media and the Universal. At the same time, I also learnt that it is very important to create a free and equal scenario for the participators if the organizer wants to provide an immersion experiences for the visitors, every detailed events are the keys to a successful event.

The reading material of week eight discusses the way ancient relationship between man and nature has been broken in the modern age and states that the zoos are the production of the culture of capitalism. By analysis the relationship pf human and nature, the author address a question that is very common in our daily life but hardly been officially raised, which is what does animals mean to us and what has been changes over the centuries when we getting along with animals. In the article, the author raised a realistic definition that the animals in terms of accompany is the objects of our ever-extending knowledge and they reflect our power and ideology. However, the more we know about the world distinct us from them. The article discusses the idea of humanity with a broad, critical perspective. It states a cultural marginalization of animal, which means the position of animals in our life are less and less functional to human, instead, people consider animals as the observing objects and researching objects. Animals under the capitalism context are no longer considered useful for us, however, they are also no longer free as they were before. The cultural marginalization of animal and the accumulation of human knowledge inspired me in two different aspects, one is the human being might be too arrogant when dealing with the relationship with nature and animals, another is the process for human begins pursue knowledge truly distinct us with any other species. For example, the progress of media industry would promote knowledge and spread the justice ideology at the same time, when people are busy accumulating knowledge, they might not forget to treat animals the same rights as well.