Film-TV2- Rough Concept

T-Shirt Culture

A t-shirt is a staple piece in many of our wardrobes, but their evolution over recent years has seen them become more than just an item of clothing to a platform of communication. Printing has allowed myriads of subject matter, from art, words and graphic images to company branding and advertising. From the point of view of the people the documentary will explore the decision individuals make when they buy/wear a t-shirt. It will also document the influence of pop culture on t-shirts and the collectives created from it, such as band shirts, and movie/television shirts, in their sociological impact on our everyday lives. On the contrary, it will question the ethics of making people walking billboards for advertisers, examining how companies decide what to print and more importantly what universally collects people to buy that same t-shirt? Overall aiming not only to make people more aware of marketing and advertising strategies by companies, but also illustrating what a piece of clothing has the capabilities to do.

Film-TV2- Subject and Sub List

The Vending Machine
Servicers, revolution, product choices – candy bars to electronics, trust, machine takeover, market audience, location choices – desolate and lonely, retail comparison, profits

T-Shirt Culture
Pop culture influence, slogans, images, self-expression, advertising, branding, designers, ownership, staple, words, art, photography, printing, production

Sign Language
Communication, gestures, signs, users, understanding, dialect, syntax, mind, hand shapes, visual information, interpretation

Film-TV1- 2.2 Story Synopsis

For Story Idea Number Four
Jeff goes to the dry cleaner to pick up his mum’s clothes, upon discovering that his high school crush, Essie, works there. Rejuvenated with the love he once had for her Jeff can’t stop thinking about Essie and knows the only way he can see her without it being totally contrived is at the dry cleaner. He then makes an effort to dirty his clothes in any way possible in order to have an excuse to visit her; that means wiping his food ridden hands on white shirts, being sure to never seek cover in the rain and being a friend to his best mate’s dog. Essie is surprised by how many clothes Jeff has to get cleaned and sometimes asks for an explanation, to which Jeff comes up with a believable response. One day Jeff comes in wearing a dirty jacket and Essie insists on cleaning it on the house due to all his dry cleaning keeping the place in business. Jeff gives her his jacket completely forgetting that he has left his list of ‘Dirty Clothes Excuses’ he has been checking off in his breast pocket. As soon as Jeff leaves Essie cleans his pockets and finds the note to which she laughs and realises he must really like her in order to go to so much trouble to see her. She decides to clean the clothes and take them home, because she’s not going to come into work tomorrow. The next morning Jeff stops by the dry-cleaner and is let down Essie isn’t working; being a little surprised his clothes aren’t ready for collection. He gets home and finds his dry cleaned clothes on his doorstep with a note saying “Do you have an excuse for 6pm? – Essie” and his list attached.

Film-TV1- 2.1 Story Ideas

Number 1
Wes works at his local movie theatre’s Candy Bar where his colleges tease him about never being promoted. Wes doesn’t want a promotion as he secretly loves popcorn and is in the process of launching his own popcorn brand with the idea the bag it comes in can pop it freshly and flavour it. The managers of Pop-it a world-wide popcorn manufacturer and supplier have found out about this ingenious idea and decide to pay Wes a visit to offer him an opportunity to work for them.

Number 2
High School student Shaun sells cookies around his neighbourhood to raise money for his local Scout Club. Over the past months he has been given specific addresses to sell cookies to, being ordered never to sell outside these addresses. One day he is working his usual route when he accidentally drops one of the boxes for it to be run over by a car. Upon inspection of the damage he discovers a white powder inside and realises he is not simply delivering mouth-watering treats but in fact forming a fundamental part of a drug ring.

Number 3
Molly buys her school material from a second hand book outlet that re-sells past students text books. It’s second week of school and she goes to the book shop to get a copy of Macbeth for this year’s study. When she gets home she realises she has in fact bought Sara Wolster’s past book, older sister of the popular and meanest girl in her school Abby Wolster. Inside the book she finds Sara’s notes to her friends about her sister which Molly can use to sabotage her biggest enemy and school bully at the upcoming assembly for class captain.

Number 4
Jeff goes to the dry cleaner to pick up his mum’s clothes, upon discovering that his high school crush, Essie, works there. He then makes an effort to dirty his clothes in any way possible in order to have an excuse to visit her at the dry cleaner. Essie is surprised by how many clothes Jeff has to get cleaned and sometimes asks for an explanation, to which Jeff comes up with a believable response. But things get awkward when Jeff accidentally leaves his list of ‘Dirty Clothes Excuses’ in one of the garment pockets for dry cleaning.