My topic to be covered over the course of this assignment is an interrogation of targeted and dark ads and how the public should perceive and understand them. This test video was created to create a semblance of what the final cut of my official explainer video may look like. It incorporates light background music with a quick beat, a piece to camera talking approach, inclusion of subtitles, moving title graphics, B-roll shots, consistent colour grading and a timely manner of information delivery.
Within this video I incorporated a small introduction to my topic of targeted ads whilst also defining two key terms in an engaging manner.
Viewer engagement and clear information delivery were key priorities I had whilst putting this together. Unfortunately I am unhappy with the final outcome of this test video – particularly the way in which I have layered information and the lacking confidence in speaking the words out. For this reason I won’t continue to develop this in the final piece, however it is still great as a point of reference to maintain a sense of colourful aesthetic and to know what key features I want to focus on.
Video references:
Cambridge Dictionary – Algorithm definition https://dictionary.cambridge.org/dictionary/english/algorithm
Ergen M. (2019). What is Artificial Intelligence? Technical Considerations and Future Perception. Anatolian journal of cardiology, 22(Suppl 2), 5–7. https://doi-org.ezproxy.lib.rmit.edu.au/10.14744/AnatolJCardiol.2019.79091
Music track: Rise of Digital Minds by Tetuano
Source: https://freetouse.com/music
Free Music Without Copyright (Safe)
Link to Onedrive video upload: