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Samantha Phelps

Reflections of a media student

medium theory

Reading: ‘Medium Theory – An Alternative to the Dominant Paradigm of Media Effects’ by Joshua Meyrowitz

Meyrowitz defines medium theory as a special type of media study that focuses on such characteristics of each medium and on how each medium (or each type of media) is physically, socially, and psychologically distinct from other media. Medium theory argues that effects theories need…

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