This weeks lectorial was conducted by Roman Lobato, a media and communications pro. It was our final week of having the privilege of a guest speaker to come in and share their experiences and knowledge with us.
Roman Lobato spoke about the changed/changing landscape and structure of Television content and culture. The lecture entitled ‘Television, Streaming and Audience Fragmentation’ was on the difference in production and consumption of TV and online streaming websites such as Netflix which I’m sure more millennials are aware of what it is.
However even with the majority of hands up when asked who prefers/watches Netflix over broadcast television, it took me and my friends by a surprise when it was said that the average hours of broadcast TV viewing each day in Australia is 2.2 hours longer than the average for online video viewing per day. With an average that Australians watches 2.7 hours of broadcast T.V per day and only 0.5 for online.
We were also introduced to new acronyms for multiple different types of Video Broadcasting Methods
eg:
IPTV = Internet Protocol Television
TVOD = Transactional Video on Demand
SVOD = Streaming or Subscribing Video on Demand
AVOD = Audio/ Video on Demand
He also mentioned the difference as to how netflix recommends choices of movies/tv series for us to watch based on what we’ve been streaming and how TV broadcasting is hard to enjoy as theres fix times for programs and if you don’t sit infront of the tv, you pretty much miss that episode. So to some it may seem like we are somewhat un-opinionated or a generation that is getting lazy but it’s just the fact that we are enjoying what we’re watching and have the opportunity to binge watch at our own time whereas to catch our favourite tv series ..we’d have to sit infront of the television waiting for it.



