Group Project + Week 4 = Ideas boom!

I am one of those people that half start an idea and then completely forget about it. I think it’s just that I’m easily distracted.

Looking through my draft posts on this blog, I found a post in regards to the reading in Week 4. The ideas raised in the Week 4 readings are to be reflected in our hypermedia stories created as a group.

Hypermedia is a nonlinear medium that allows for the use of audio, video and even image to provide information to users.

It’s interesting to think of ways in which this blog is an example of a hypertext/hypermedia especially as I have included a blogroll, categories and an RSS enabling any audience to explore my blog in a way they choose. These options allow for participation that can alter the duration as well as the journey that the texts offer. Every time I post, I am altering the physical structure of my blog. Adding a link to a blog changes the structure of the text as you are guiding the user somewhere else.

My group is planning on creating a hypermedia text that leaves a message about adopting dogs rather than buying them from pet stores. Through various forms of media i.e. audio, text and images, we plan to raise awareness whilst creating a space where people can ‘choose their own adventure’ and become aware of the way animals come into danger when being sold in pet stores.

/ Week 7 – Lectorial Reflection /

part two
lights out for the territory – a disciplinary road map

wk7    Texts

In the first half of the lecture we discussed ‘texts’.

Where does the ‘textual analyis’ tradition come from?

‘effects’ tradition in communication studies: post WW2/mid 20th century turn against a particular idea of culture

Texts are:

  • vehicles for the production of cultural meaning (sign systems)
  • ‘texts’ in media, communications and cultural studies include cultural products, images, policy documents, social practices, institutions….
  • ‘sites were we can see the social production of ideas and values happening before our eyes’

I learnt that there is not one true accurate meaning of ‘texts’. We must also consider semiotics: A ‘sign’ can be a visual, linguistic, aural, combination etc.

Signs have two parts:

: The signifier and the signifies

– Signifier/signified – dog/(picture of dog)

– Red = signifier

(colour of red) = signified/mental concept

We then had a look at an image:

and discussed…

Denotation = literal of first order meaning and Connotation = cultural or 2nd order meaning

Denotated – man is throwing child into swimming pool

Connotated – a father throwing his child into the swimming pool

The second half of the lecture was dedicated to sound (one of my favourite elements).

Sound is defined as noise or music and is multi-directional: 360 degree angle. It is pervasive: can’t turn it off, it is everywhere and complexly layered: hear lots of sounds at any given time/can be experienced all at once.

Sounds can be prioritized by the ear: we can do this.

  • We are continually absorbing and therefore we must constantly filter out sounds.
  • Sound is intimate (e.g. radio dj talking to listeners)
  • It is also subjective – methods of representations/aural semiotics (semiotic codes of sound place the listener in a mediated/imagined relationship with the subject of representation + two crucial codes – perspective and social distance)

Theo Van Leeuwen, ‘Perspective’ – “hierarchizes elements of what is represented”.

Sound Perspective (simultaneous sounds)

  • figure: the focus of interest
  • ground: the setting or context
  • field: the background/ambient space

Social distance: consider the kinds of speech in terms of volume, pitch, relaxed, softness hardness (single sounds)

  • intimate
  • personal
  • informal
  • formal
  • public

Technology of amplification and recording has uncoupled the two and allowed them to become independent semiotic vehicles – a whisper can be projected with the use of a microphone.

Soundscape: it is a representation of a place or an environment that can be heard rather than what can be seen.

Technical elements – pitch/volume

Temporal aspects – attack/sustain/delay

Interaction of sounds

Emotional/associative aspects of sound

Where the sounds originate from

How might we be able to create/obtain/treat them? – what could be the figure, ground & field sounds?

Figure – children’s voices/screams

Ground – feet touching the floor as they run

Field – wind

Above are a whole bunch of notes taken in this lecture. This has been my favourite lecture so far as I was able to look deeper into ‘sound’. I hope to someday be able to explore even further into this area as I believe it is incredibly underrated and very often overlooked (especially in cinema).