The concept of audience that really grasped my interest was the idea of the prosumer. This is where the audience becomes both the consumer and producer. During the lecture we discussed the emergence of this idea, which came about from participatory culture. What sought out participatory culture was changes and advancements in technology, whats referred to as a subculture of ‘DO IT YOURSELF’ attitudes, as well as changes within the media industry.
The prosumer has been popularised with the idea of WEb 2.0 as well as the increasing popularity of social media.
User generated content has now changed the way that the media is broadcasted as more people have a chance to have their say.