Collective Intelligence.

“Distinction between authors and readers, producers and spectators, creators and interpreters will blend.”

Transmedia storytelling can be viewed as an artwork that acts as both a ‘cultural attractor,’ meaning it can bring together different communities with a common interest and understanding, and a ‘cultural activator,’ which stimulates general intrigue and higher thought about the meaning of the work. Jenkins identifies the both enigmatic and widely-successful Matrix trilogy as being a work that functions as both, as consumers can be enthralled by the spectacle of the film and thus delve deeper into the world of the narrative by accessing the many media platforms on offer, “scanning each and every text for insights into the world.”

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