Week 8 Summary

This week everything for our seminar started to pull together. Everyone has shared their excitement and happiness with how we are progressing as a group and we are all looking forward to our seminar next week.

We had two meetings this week, one on Wednesday to check the progress of everything, and another one on Friday where most of the group shared what stage they were at with their tasks. At Friday’s meeting we finalised the poster to be distributed on Monday (our next group meeting) and we saw the almost completed video as the team were editing it.

I recorded the minutes for both meetings in our Google Drive and also posted them on our Facebook group so everyone was on the same page and knew what needed to be achieved in the days leading up to our event.

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I used the steering committee’s pre-seminar form to navigate each aspect of our meeting and make sure each part was discussed in depth; noting the progress of each part in the form which is in the steering committee’s submission folder.

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This week I also started ramping up our social media and promotional strategy to get as much interest in our seminar as possible. After speaking to my friends who I had invited to our Facebook event, I realised that it wasn’t clear that the seminar is free and is open to everyone (not just RMIT students) so I made sure to include this information in the description of our event as well as each social media post. As can be seen in the following screenshots, both our Facebook page and Facebook event have seen a dramatic increase in audience engagement, post reach, new likes, and new people clicking ‘join’ on our event.

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I increased the awareness of our event by posting on our Facebook page as well as our Facebook event, using a combination of recent articles relevant to the Australian film industry, memes to get people’s attention, our promotional video, and text stating where, when and what our seminar is all about. These were posted every day according to the social media strategy and timeline outlined in our document in the Steering Committee submission drive. (The posts on both the page and event are exactly the same).

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I also posted some of these to the Media RMIT Facebook group to increase the awareness for our seminar. This included a general post inviting people to join our Facebook event (our seminar), a meme related to trying to find jobs and how our seminar will assist in this area, and also our promotional video.

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After the last seminar ended, I began also using the RMIT Adventure Facebook page to promote our seminar, posting the link to our Facebook event inviting people to join it, the information on our first industry guest, and the promotional video.

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I organised the next group meeting which will be held on Monday to finalise aspects including the staging, poster (and distribution), guest bios, and run down of the day.

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