This week was the week of our seminar, so we were really busy getting everything for the day organised. For myself, the main things that I was doing was checking in on everyone to make sure everyone knew what they were doing and were fine, organising group meetings and taking minutes, and ramping up our promotional strategy which included releasing our promotional video, helping to print out and distribute our posters, and spread the word on our social media accounts.

We had a group meeting on Monday afternoon where I took minutes and posted them in our Google Drive and our Facebook group. I also checked in with the group halfway through the week to make sure everyone was on track.

The main aim for that meeting was to make sure we hadn’t looked over anything and that everyone was aware of what the plan for our seminar was. During this meeting it was decided that we should have a fruit platter as we had heard that other groups had received negative feedback for not having a healthy alternative, so I offered to organise this out of my own pocket as we hadn’t originally budgeted for a fruit platter.

After our meeting, Henry, James and I printed and put our poster up in Building 9, 80, 94 and the Swanston Library to promote our event. I also took a photo of our poster and put it up on our social media to further promote our seminar.

I also contacted the steering committee with questions that my group had about technical support in the seminar room, the recording of sound in the room, and other bits and pieces that we had initially overlooked. My main contact was Kevin during this time who was fantastic in replying quickly and helpfully.

For our social media campaign, I aimed to post two posts a day, usually one referring to either our guests or a news article related to the Australian film industry, and one a funny meme with details of our seminar to get people’s attention. I posted these on our Facebook page, Facebook event and the RMIT Adventure Facebook page. I sometimes posted them on the Media RMIT Facebook group and my own personal Facebook page to spread the word about our seminar.

On the day of our seminar, I met with our group as per our call sheet, and we split up into different teams. I helped to bring our catering table down to Building 80 and helped Caley and Gina bring theirs and my food to the building and began setting up. Once we set up the catering table, I checked with everyone that the technical equipment was working well and there were no issues, and made sure everyone was confident.

During the seminar, I posted some of the main quotes from our guests onto our Facebook page, the RMIT Adventure Facebook page, and the RMIT Adventure twitter. I also checked with Krystal and Henry that the prize winner was established.

After the seminar, I helped to pack down the catering table and transport our stuff back to our cars.

This week everything for our seminar started to pull together. Everyone has shared their excitement and happiness with how we are progressing as a group and we are all looking forward to our seminar next week.

We had two meetings this week, one on Wednesday to check the progress of everything, and another one on Friday where most of the group shared what stage they were at with their tasks. At Friday’s meeting we finalised the poster to be distributed on Monday (our next group meeting) and we saw the almost completed video as the team were editing it.

I recorded the minutes for both meetings in our Google Drive and also posted them on our Facebook group so everyone was on the same page and knew what needed to be achieved in the days leading up to our event.

I used the steering committee’s pre-seminar form to navigate each aspect of our meeting and make sure each part was discussed in depth; noting the progress of each part in the form which is in the steering committee’s submission folder.

This week I also started ramping up our social media and promotional strategy to get as much interest in our seminar as possible. After speaking to my friends who I had invited to our Facebook event, I realised that it wasn’t clear that the seminar is free and is open to everyone (not just RMIT students) so I made sure to include this information in the description of our event as well as each social media post. As can be seen in the following screenshots, both our Facebook page and Facebook event have seen a dramatic increase in audience engagement, post reach, new likes, and new people clicking ‘join’ on our event.

I increased the awareness of our event by posting on our Facebook page as well as our Facebook event, using a combination of recent articles relevant to the Australian film industry, memes to get people’s attention, our promotional video, and text stating where, when and what our seminar is all about. These were posted every day according to the social media strategy and timeline outlined in our document in the Steering Committee submission drive. (The posts on both the page and event are exactly the same).

I also posted some of these to the Media RMIT Facebook group to increase the awareness for our seminar. This included a general post inviting people to join our Facebook event (our seminar), a meme related to trying to find jobs and how our seminar will assist in this area, and also our promotional video.

After the last seminar ended, I began also using the RMIT Adventure Facebook page to promote our seminar, posting the link to our Facebook event inviting people to join it, the information on our first industry guest, and the promotional video.

I organised the next group meeting which will be held on Monday to finalise aspects including the staging, poster (and distribution), guest bios, and run down of the day.

This week our group met during the mid-semester break to catch up on where everyone was at in their specific roles. Caley and I set-up the social media pages for our seminar, including our own Facebook page and Facebook event, inviting people to join our seminar.

Once these social media sites were set-up, I asked my group members to invite their Facebook friends to both our page and event to generate interest in our seminar.

I also contacted the steering committee on behalf of the poster team to see if there is a budget for printing our posters. I got back to my group with the news that we would have to finance the printing of our posters ourselves and began organising collection for that.

I also provided feedback to Krystal for her staging document and directed her to the props department in building 5 to start seeing what furniture we can book for our seminar.

I took part in the two meetings our group had on Friday (before the seminar & after) and directed each different team to including their documents to the Steering Committee’s Google Drive folder and updating their checklists document to make sure we are on track for our seminar. I communicated this through our Facebook group to make sure even those people who didn’t attend the meeting/s still knew where we are currently at with our seminar.

I posted the meeting minutes in our group’s google drive shared folder and also posted them in our Facebook group so everyone knows what they need to do until our next meeting.

I also began organising another time in which the entire group can meet to see where everyone is at and make sure everyone is on track for our seminar, as well as collecting money for catering, our raffle promotion and our poster printing.

During this time, I also updated the steering committee’s pre-seminar checklist form with where the social media and promotional strategies are at currently. I invited everyone from my group to the steering committee’s google drive folder so they can submit their documents and update the steering committee as to what stage each particular team is at. I also uploaded documents detailing our social media strategy and our promotional strategy and timeline as to release of certain marketing material.