IM 2 Flip Lecture

How does this documentary alter your understanding of the way you use social media?

Firstly, looking at social media as a networking tool and a means of broadcasting opinions, this documentary has shown me that these platforms are rather powerful tools that can be exerted to amend mass favor and generate interest and awareness towards any particular intent, whether it is commercial driven or otherwise. ‘Generation Like’ has shown me how my consent of committed interest, such as a like on Facebook, is almost a virtual commodity that equates to a value within the sphere of Social Media. As such, this commodity has the power to drive popularity towards certain ideas, people, organizations and even nations.  Furthermore, it has demonstrated how public interest is no longer a one-sided affair and that the general public have the ability to willingly participate in the movement of said ideas, people and organizations.

What connections can you make with the role of a Social Media Producer?

A Social Media Producer is responsible for generating interest and facilitating this interest towards their client campaign, organization and or individual. This involves their consistent monitoring and management of social media platforms. Things such as scheduled media planning and release on platforms, moderation of page content,   communication with users to name a few are some of the occupational tasks.  The Social Media Producer is the sole driver and manager of the online presence and identity of the party they choose to represent.

What ideas does this documentary raise in regards to the event your group is planning and the task of achieving participatory engagement?

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