So in this lecture we learnt about broadcast practices and how they’ve changed over time, from the earliest days of TV to our content saturated world we know today.  A big part of this evolution has been the ability to directly cater media to particular groups or demographics within society as a whole. Another key point discussed in this lecture was the changing culture of audiences and ‘fandoms’. Henry Jenkins’ book “Textual Poachers” (1992) was given as an example of a formal look at what it means to be a fan and the further implications of the label “fan” as well as the transforming post-broadcast mediascape in which fans became a key part of broader media ecology. A product of this evolution of audience culture was that fans became much closer and involved in the creative process for creating popular shows or stories within pop culture especially with the newfound sharing potential of the internet. These days fans may even be said to extend texts or created universes through their own creativity. The BIG question here however being whether this sort of fan culture has been exploited or consumed by mainstream media? “The People Formerly Known As The Audience” is another text brought up within the lecture that discusses the blurring boundaries between producers and consumers as well as the boom in user generated content. A clear example of this kind of crossover is YouTube as vloggers or large well known channels (such as John Hicks, Adam22 & Mighty Car Mods) especially encourage and build from audience involvement and suggestions.