Blog Post – Week 7

Week 7 – Networked Photography

Simone Bramante – Porta Sempione, 2020

Who is the practitioner and when were they practicing?

The practitioner in this analysis is Simone Bramante, a photographer from Bologna, Italy, who goes by the handle @brahmino on Instagram, and has been posting online since 2012. Bramante is a photographer who works with many brands and companies and posts his less commercial work on his Instagram account with almost a million followers, showing a unique, colourful, whimsical style of digital photography.

What is the title of the photo or video you have chosen to analyse (can you provide a link?)

The photo I have chosen is one of Porta Sempione, also known as The Gate of Peace, in Milan, Italy.

With the photo or video, you are examining when was it produced?

This photo was taken during a photoshoot in Milan in early 2020 and posted to Bramante’s Instagram account on March 15th.

How was the photo or video authored?

This photo was taken on a digital camera, either a DSLR (Canon 5D Mk IV) or a mirrorless (Sony A7R III or a Leica SL/Q), as Bramante uses both varieties. The photo obeys the rule of thirds, with the arch being centred with roughly equal amounts of space around it being filled with sky and road. The early morning sun peeking through the centre of the arch, combined with expert colour correction and management of exposure creates a gentle yet vibrant colour scheme to the photo, making it stick out in an Instagram user’s discover tab, while not being over the top.

How was the photo or video published?

The photo was uploaded to Bramante’s Instagram account after being transferred from a professional quality camera on March 15th, 2020, and was used as a part of an advertisement for an Italian language live stream Bramante has been participating in on @whatitalyis.

How was the photo or video distributed?

This photo is distributed via Instagram, meaning that two different groups are able to view and access the work. One is followers of Bramante, of which there are currently 998,000, who will see this image on their feed. The other is those who aren’t following Bramante, with these users likely seeing the photo recommended to them in the discover tab of Instagram based on the algorithm, with users who have shown an interest in photography or Italy being more likely to see it.

References:

Brahmino.com. 2020. Simone Bramante // Brahmino – Photographer // Director. [online] Available at: <https://www.brahmino.com/>.