Sketch #6: And what if it only contained personal opinions?

Video reviews with personal opinions creates acknowledgment, such that the viewers are able to experience “using” the product with the reviewer. Personal opinions can be incredibly useful for those who are looking to invest in a product.

Nowadays, more and more consumers are watching video reviews as part of their pre-purchase research. These video reviews have the capability to affect a product’s image. How so? Well, when viewers acknowledge a reviewer’s personal opinions, they may choose to adopt the same mindset towards the product being discussed. They can “collect” these opinions and eventually come up with one for themselves, allowing them to decide on which product might be best catered to them.

Here, we decided to come up with a sketch with personal opinions alone, with the absence of factual information. Is this helpful at all? In the sketch, we have somebody who is supposedly reviewing the Samsung Note 4. However, he elaborates only on how he finds it faster and better than his old phone, and not giving any information whatsoever on the technical specs of the product. How many megapixels is the camera? What processor is it running on? What are its physical dimensions?

Yes, personal opinion is important and very necessary, but a video review with just that would not be convincing or reliable without any factual information.

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