I must admit Gauntlett frustrated me when we were examining his vlog and writing and it must stem from the fact that everything he kept remarking on as the change in the media landscape is not a change for our generation at all. Our formative years were spent using and creating media for school projects and watching Youtube creators churn out successful, popular content. I always just assumed media would have a great emphasis on the creator. What even was Media 1.0 before the blurred lines between creator and audience?

I still liked his breakdown of the knowledge we need now though, however glaringly obvious it is to people with any semblance of the competitive creative industries.

Some of his main points in the video:

• more engagement rather than studying media from the outside:
• ease of making and sharing media
• interaction rather than drawing audiences
• not passive, it is the world we live in.
• not a textbook definition any more, constantly evolving and we have to change and adapt to it
• quite pragmatic in his approach, acknowledging the necessary importance of both practical knowledge and creative expression