This week we discussed the concept of institutions and their influence on the media. There are many forms of institutions including social, cultural, political and economic; within each there are a set principles, rules and values that undermine their structure and environment.
e.g.
Social; marriage
– rules & expectations
– values
– widespread; practiced, accepted
– rituals/ symbolic
– legal
– historical continuity
– celebrated
– commercial industry
Media; ABC, The News, Journalism, Newscorp, Cinema, Broadcast Television, Community Radio, Public Service Broadcasting
– enduring
– regulate/ structure activities
– collectivist
– working practices
– share values
– status- expected relationship
Institutional characteristics of Community Media; channel 31, triple R, NITV etc.
– audience involvement
– low budget/ experimental
– promotion for local artists etc.
– non-mainstream content
– low-fi
– passion/love
– not for profit
– youth involvement/ volunteering
– lack of advertising
– intimate
– for the people
– education
– diverse