For further development, I did some research about how the background music influence audience’s emotion and behavior. Caldwell and Hibbert (2002) indicate highly arousing music is defined as loud, erratic, and difficult to predict, with a quick tempo; while music with low arousal qualities is soft, monotonous, very predictable, and with as low tempo. In our project, we have both highly arousing music and lowly arousing music. The versions of piano and musical are low arousal music, which have slow and soft rhythm; the genre of action, rock, game, horror, rap and EDM are high arousal music with an intense, unpredictable and fast rhythm. We can see that most of the genre we did are high arousing music. The reason is that it is more interactive since audience would make more reactions when they hear the high aroused one rather than the low aroused one. But we put both kinds as a comparison. Human’s emotion affects their behavior, our video can show the performers’ behavior when she receive different music as the stimuli. Her behavior is depending on her emotions. Our work can show the relationships between music and emotions, and reflect on behavior.
Below is an app that gives me idea. The app is called Tik Tok. Users can upload songs or use the existing songs to make video themselves. Users can perform differently for the same song, and viewer can “like” any videos they prefer there. A lot of video are creative and interesting, I can see that one music can be present in thousands of ways. Different representation gives different feeling for one song, but those contents can miraculously match to the same music.
(click the pic to view the example)
Reference:
Caldwell, C & Hibbert, S 2002, The influence of music tempo and musical preference on restaurant patrons’ behavior, Psychology & Marketing, <https://doi.org/10.1002/mar.10043>