Blogging for SEO
The art of blogging has been around for decades, but many businesses are just starting to realize the true impact blogs can have on their search engine marketing and SEO campaigns. The result: Business-related blogs are popping up everywhere, proving to be a very marketable and profitable SEO tool.
Blogs can have the following affects on your Search Engine Optimization campaign:
- Help your company find its niche
- Increase the traffic coming to your site
- Sending your depth of content and page rank soaring
- Make you a fast friend of the search engine
Every site in the industry could receive a healthy boost in the search engines simply by posting regularly to a company blog. So why haven’t you started one yet?
The strength of your blog lies in its relevant, keyword-rich content and its ability to attract inbound links. Because blog entries are usually written on industry-related topics, the search engine will view your posts as being linked together and classify it as relevant content. Your daily posts on industry news, marketing campaigns, product releases, acquisitions or all-purpose general conversation will all count toward your page count as well as your perceived expertise. While creating your entries, it is very important to keep your keywords in mind. There is no need to pack them awkwardly into your sentences, but a few mentions of your company’s targeted terms will help your organic search engine rankings.
Blogs can do amazing things for page count. Some blog host applications, such as Moveable Type, will generate a unique HTML page for each individual entry. That means one new page for every entry you write, giving you lots of new pages and a big jump in PageRank. This is an excellent way to create pages for search engine optimization in a short amount of time. A blog entry a day may be all you need to send your page count soaring. This will also help your indexing as search engines typically prefer large sites over smaller ones, working under the notion that large sites are more likely to offer expert opinion than smaller ones. Frequent blogging will ensure that your site is spidered more frequently than sites that do not use blogs.
Search engines love blogs for many reasons. First, blogs are usually written in a simple format making them exceedingly easy for spiders to work through. There is no Flash or JavaScript standing in the way. The page code is often very clean, text rich HTML. Secondly, blogs give search engines exactly what they want – original content written in a natural way. What could be better? Search engines love blogs so much that many, including Google, have their own blog search which allows readers to search for information found specifically on blogs. Without a blog, you don’t even stand a chance of showing up on that search. Can you afford that?