this is it!!! we’re almost there. 11 weeks down and just a k-film to go. or so i thought. then this reading got thrown at us. it’s our last one. we were all hoping it would be a nice simple one. something enjoyable, easy to read. but of course it couldn’t be like that. oh no. it had to be evil. and by evil, i mean pure evil. devil worthy. mark pellegrino singing stairway to heaven 50 times over kinda evil.

let me begin by telling you that this reading is “concerned with the social praxis of documentary  in the sea of ubiquitous data that is both consequence ad driver of online social mediation”. let me then continue by saying that i have no idea whatsoever what that means. the article discusses the benefits of web 2.0, HTML5, regular documentaries, i-docs (remember i-docs? like back from week 1!), popcorn maker, and pretty much anything else, online, nonlinear or korsakow-y. so, in a sense, yes it is kind of like a conclusion to the theory from the semester. it’s just a very long, very painful one to get through.

we hear about the “industrial revolution of data” that is coming our way. everything we know about online information is changing and we can only imagine what it will look like in a number of years from now because you can guarantee that it won’t be the same. a big part of this article was the difference between “on the web” and “of the web”, the latter being the direction this revolution is taking us and our data. Dovey and Rose discuss the new ways that video can be seen and uploaded online, integrated within the page and consisting of links inwards and outwards rather than being situated separately within their own player. everything is joining together and becoming one with each other, forming an all mighty ‘online’ that pretty much has everything. the program called popcorn maker is mentioned which, like our lovely korsakow, allows users and creators to view and make interactive documentaries where films link into and out of each other or even to anywhere else on the web that may be relevant. as i’m sure we are supposed to be believing, this is the future the internet but also just of media and communication itself. korsakow again here. everything is connected by associations. link make the world go round. linear narrative doesn’t.