Project two – concept statement

Our group has chosen the online video example ‘Apple iPhone 6 Review’ (https://www.youtube.com/watch?v=61TAqY03xwk). If we contextualise this work/project in relation to the studio activities so far (the mindmapping and personal case studies) it would be placed in the genre online video review. We will produce a number of sketches which analyse the narrative/non-narrative form of this online video practice. Each of these sketches will focus on different aspects of the work/project as a way to understand how it has been made and how relations have been formed between shots to create a narrative/non-narrative structure.

 

This is a list of ideas that will be used to inform our sketches.

1. In the case study there are multiple professional looking shots of the phone being reviewed, defined by the use of camera movements such as tracking in, out and across, as well as tilts and pans. For our sketch, we want to explore how this would look if the subject was less deserving of a review, let alone such long lasting, high end visuals.

2. There is language that is specific to a review, that we will be exploring and recreating in our sketch.

3. Voice over is extensively used in this video review as the product is explained alongside accompanying shots. Often these moments begin with piece to camera, then shots of the phone. We will be emulating this in our sketch.

4. There is a brief introduction sequence to the video review, setting it up like a web-series. For our sketch we want to see what such an introduction sequence would look like if it was absurdly exaggerated for comedic effect.

5. The reviewer in the video is very fluent and confident in his delivery, and this adds to the quality of the review. For our sketch we aim to parody this by replacing his confidence and fluency with insecurity and mumbling, and see how this effects the overall quality of the video.

6. In this video the placement of objects behind the reviewer appears to be very deliberate, adding to his perceived personality and familiarity. In our sketch we attempt to recreate this, but with something less typical and possibly more comedic to show how different posters can lead to different responses and reflect differently on the reviewer.

7. Similar to 5, we want to explore how the replacement of high quality with low quality presentation impacts the overall quality of the video. For this sketch, we want to replace the clean editing with an awkward and jarring style.

8. Again, similar to 5, we want to see the effect of replacing well composed shots with poor framing.

9. Graphic text is used throughout the review, often in the form of measurements and statistics that give credibility to the reviewers opinion. We want to find out what kind of response an error in the text would garner.

10. There is obvious structure to this video review, where first the phone is introduced, and then its features are tested. We want to replicate this, only we want to use this format to create an anti-climax, such as not being able to test the device.

Kiralee

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