Media 6 // Annotated Bibliography

1. Lueck, J. (2012). Friend-zone with benefits: The parasocial advertising of Kim Kardashian. Journal of Marketing Communications, 21(2), pp.91-109. This data-centric study focuses on digital advertising (mostly that of social media), analysing the relationship and communication platforms that currently operate between celebrities and… Continue Reading

Summer of Pop | Winter 2014

I don’t know what it is, but this year’s US Summer music releases are brighter, poppier, and catchier than ever… their recent circuit on Australian radio has had me toe-tapping, head-banging and singing along all day. From Meghan Trainor’s “All… Continue Reading

Topshop Emporium // VIP Preview Breakfast Event

Yesterday I was lucky enough to attend the VIP Preview Breakfast Event for the opening of Melbourne’s third Topshop at the sparkling new Emporium mall in Melbourne’s CBD! Being the largest Topshop in the Southern Hemisphere, it has been said… Continue Reading