A work by Bailey Eyears, Isabella Paturzo-Polson, Tully Rigoni and Julia Adams
A Palette Full of Emotion is a short-form educational video that explores the affordances of colour and its influence on audience emotions. Colour has an unconscious physical effect on viewers of film and TV. Inherently, it possesses the ability to create and communicate emotion to the audience.
Studio Reflection
Being a part of the studio Screen Lab has been a rewarding experience in which I have learnt valuable knowledge of industry and about my own interests within media. A key concern of the studio surrounded educating and engaging through cinematic experiences. I believe our final work A Palette Full of Emotion communicates this concern and engages its audience though our aim of it being easily digested. This allows the work to be understood by ACMI’s diverse audience. Therefore, for the educational components to be understood and actually learnt instead of being over packed with academic tone resulting in the viewer ultimately not understanding the content and not leaning. This can be seen through a high standard of visual storytelling. The work is fast paced to invite a snappy engaging way of communicating educational content surrounding colour in film and TV. The focus on emotion allows for depth to be brought to a specific topic rather than skimming the surface of a breadth. This invites more room for the inclusion of educational content while maintaining the entertainment value. We thoroughly planned a clear sound design and narration. Having one voice as narrator and a careful choice of words through a revised script enhances quality which also enhances engagement. As a team, we thoroughly researched academic findings on the relationship between colour and emotion and how this relates to film and TV. The basis of the work is therefore educational. The work mentions specific academic findings and directly relates them visually to films. With a fast paced visual reel of recognisable and recently released and topical film and TV the viewer has a higher chance of being engaged for longer. Therefore, I hope our final work engages and educates its audience through cinematic experiences by being of high quality, fast paced, well researched to include academia and easily digestible.
If we were going to continue work on our piece of media there would be core things I would want to improve. I would allow the work to be longer to provide room for more detail and depth to be explored. I believe that with an extended time frame we would be able to educate the audience to a fuller extent. If given the right opportunities I believe an interview with a psychologist would add an extensive amount of value to the work. It would also bring an explanation to why we associate certain colours with emotion or why these colours communicate feelings. This is an area I believe we skimmed over. An expert would further confirm the existing educational aspects as well as create trust in the viewer. Having cutaways to an engaging interview that then directly related to the film examples would also encourage engagement as there would be more visual diversity. Having all visual components being clips from films can have an unauthentic and amature appearance. I would also consider improving the sound design. I think that the result of the narration does work well. However, in some parts we had to make the music slightly louder to cover up microphone cracks. I would also spend more time curating the music. I think it is too cinematic and epic in style and I would have prefered a lower intensity to accompany the work.
Pre-production and production
Our process began with picking the topic of how colours communicate emotions in film and TV. We really wanted a narrow topic in order to maintain depth over breadth in our final work. Once this was confirmed we created group roles and our research and brainstorming began. We also needed to take into consideration the studio prompt and the ACMI guidelines. We found key academic resources and decided to keep it simple by referring to three main ones. This worked well throughout the process by allowing us to stay inside the 2:30 min time limit. After our primary research we began work on the script. This had many revisions and developed along with the curated list of films we included in the final. We carefully aligned the two to maintain a visual and audio connection so the work met the original goal of being easily digested and understood. This was achieved through a shared word doc located on our Microsoft Teams alongside a shared Miro in which we met and added images and ideas to create a storyboard. Miro was a tool which invited us to be messy and was a great option for online collaboration. We also brainstormed and refined the title here through the use of sticky notes and commented and expanded on each other’s ideas with ease.

Miro

Script

With the pre-production finalised we began the production. Bailey was our primary editor so we all supported and had group calls when any issues or obstacles presented themselves. Our clear and detailed pre-production resulted in this working well. As a team we sourced and narrowed down many movies. We selected specific timecodes to extract and download so Bailey could place them in the Premier timeline following our storyboard and script.
Our first rough cut was around one minute long and we submitted it to Cat and Field for feedback. This was an extremely beneficial process with the primary issue in our work being our adaptation of the AMCI style guide being incorrect. We worked as a team to alter our credits and use font Fakt Pro for the lower thirds title when crediting the films and PX Grotesk for directors names and the main title. We really wanted to have good quality audio. To achieve this Tully sat and recorded in a closet with a good microphone to record the voice over for the script. Overall, I believe our preproduction and production process worked well. We took advantage of each other’s strengths and ultimately achieved our beginning goal.
Link to rough cuts
Collaboration
As a team, we adapted to working in an online environment through having regular communication and clear roles. This was a learning experience in which we all were able to develop new skills and take advantage of each other’s strengths. I have never previously worked in a group this large before. I was a bit nervous about how the dynamic would play out. I was really keen to be in a collaborative environment though as you have the capacity to learn so much from others and combine ideas to create a better overall work. For most of the process the group worked well together. We had some members who were quite strong about their desires for the project and how they saw the production process timeline. This was a bit of a worry for me but it all worked out and people still listened to one another. As week elleven approached our scheduled meeting times were forgotten by some and this created a bit of tension within the group. However, with everyone having varying schedules it is understandable and we worked as a team to overcome these obstacles. From the beginning we made a Microsoft Teams in which we set up a clear collaboration outline and folders to help us stay organised and to keep everyone on the same page and connected. This was a great tool and I will now use this for future projects. Overall I really enjoyed collaborating with my team and am proud of how we all used our strengths to create our final work.

Peer presentation reflection
In the week nine pitch presentations, Alicia’s pitch on the topic of project mapping stood out to me. The slides created a visual understanding of where the final work may be headed which excited me as the use of colour was visually engaging and made it easy to digest. The content within the pitch was well researched with academic backing allowing for the educational aspects to be clear and I instantly trusted the work and the content being presented. I previously had no idea the history of projection mapping extended to 1969. My primary experience with it has been through events such as White Night. The collision of fine art and media technology is powerful and should be more known. When Alicia explicitly outlined the relevance to AMCI was the moment the work came to life for me. The work aims to actually explain the process of projection mapping and how a work goes from the beginning conceptual stages through programs and then displayed. I believe this is a niche focus. However, simultaneously it appeals to many as shown through the interest in events such as White night. I believe this will be a massive strength of the work as it will allow for depth to be achieved in a specific area of focus while maintaining interest form ACMI’s broad audience. One thing I would suggest for the work would be to include footage of famous works as well as after effects animation. I believe this would improve the work and be a good conclusion to the explanation of the process. I am really looking forward to seeing if Alica creates her own projection mapping during the production of the work and I hope she includes this in the work as well. Even though the time limit on the work is limited I believe from Alicia’s pitch that she will create an engaging, educational and entertaining work and I look forward to seeing it come to life. I think it will inspire many, including myself, to become involved in the project mapping world.
Blog Posts:
Week seven: https://www.mediafactory.org.au/juliaadams/2021/10/15/screen-lab-week-seven-reflection/
Week eight: https://www.mediafactory.org.au/juliaadams/2021/10/15/screen-lab-week-eight-reflection/
Week nine: https://www.mediafactory.org.au/juliaadams/2021/10/15/screen-lab-week-nine-reflection/
Week ten: https://www.mediafactory.org.au/juliaadams/2021/10/15/screen-lab-week-ten-reflection/
Week eleven: https://www.mediafactory.org.au/juliaadams/2021/10/15/screen-lab-week-eleven-reflection/