Future Machina: Deep Fakes, Synthetic Media & The Uncanny Valley
For Week 2 of the studio, we were finally on campus! I was very happy to find that we were going to be doing practical exercises, since last year really limited us when it came do using equipment such as the greenscreens and also the audio recording mics we used this week as well. Content wise, we rehashed what we were talking about in Week 1, with deep fakes and the creation of synthetic humans being the main focal point and how much these synthetic humans would be likely to replace us in the future. The thought of everything being more fake than it already is now is very alarming, as anything could be manipulated in the future and may cause the public to have false beliefs, “causing distrust in things we once thought credible” such as videos, news broadcasts and various images (Westling, 2019).
On the topic of A.I “taking over” and taking jobs away from us, the reading by Neufeind allowed me to see it in a different perspective, especially when they talked about how “horse-related” jobs were in decline after automotive manufacturing, which then lead to a plethora of jobs and career opportunities (Neufeind, 2018). I think that the main aspect of robots taking over our jobs is the fact that we have no idea what the new jobs of the future may be, and since human nature is being comfortable and safe, the thought of anything new scares most people, thus they reject and rebel against the idea.

To round out this week’s blog post, I have inserted a screenshot of the Tutorial exercise, where we had to play around with Green Screen and Premiere Pro.
References:
Neufeind, Max & O’Reilly, Jacqueline & Ranft, Florian. (2018). Work in the digital age: challenges of the fourth industrial revolution Identifying the challenges for work in the digital age.
Westling, Jeffrey, Are Deep Fakes a Shallow Concern? A Critical Analysis of the Likely Societal Reaction to Deep Fakes (July 24, 2019). TPRC47: The 47th Research Conference on Communication, Information and Internet Policy 2019.


