HOW DID YOU AUTHOR THE VIDEO YOU RECORDED FOR INSTAGRAM?
I chose the steam machine in my house as a subject for my video, as it was clean day in the house and took the opportunity to film a piece of well designed cleaning equipment.
Although I hated using the platform as a means to create video, I did author it directly within the Instagram app, on my iPhone 8Plus. About the only feature I enjoyed was the fact that you can pause and restart the filming process – but this was definitely useless considering it was too hard to trip sections out if you ruined one, and found myself deleting the whole video multiple times and reshooting. I was determined to stay on track with using the platform (This is interesting when we look to the focus of our quote, as I didn’t find the poor design within the subject of my film, but instead it revealed the poor design of Instagram). I then added the filter Valencia, and sharpened the film. While I’m not a huge fan of the filter, and prefer to try to capture beautiful light and colour when taking the image – it was a video of a dirty toilet, and I wished to disguise that part of it slightly, so the focus of the video doesn’t shift to the state of the toilet, rather than the subject of the video, which is the steamer.
HOW DID YOU PUBLISH THE VIDEO YOU RECORDED FOR INSTAGRAM?
I published the video directly to my Instagram account, after editing it, adding the description “Good design fits our needs so well that the design is invisible. Everyday items are so often invisible – but are well built and are simply something we cannot live without.
“Good design is actually a lot harder to notice than poor design, in part because good design fits our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out it’s inadequacies, making itself very noticeable.”
#DonaldNorman #thedesignofeverydaythings #1988″.
I decided to use a caption that was related to the image itself, while also referencing the quote in focus and Donald Norman, and his text, itself. This was so I could assist in the distribution of my image, making use of GeoTags and Hashtags within the caption in relation to both the image and the quote in focus.
HOW DID YOU DISTRIBUTE THE VIDEO YOU PUBLISHED ON INSTAGRAM TO OTHER SOCIAL MEDIA SERVICES?
Once the video was published to my Instagram account, which is public and allows the entire world to view it, with the use of the GeoTag The Clean House and the hashtags #DonaldNorman #thedesignofeverydaythings, it compiles my video with all other images and videos on the platform with the same GeoTags and Hashtags. This means its globally distributed on the SNS and allows my video to have better chances of being seen worldwide. To my surprise, I gained followers straight after the post, meaning that this is an effective means of distributing your content and gaining followers, globally, on the platform.