A new year brings about a new studio, and the final studio for my degree – Thinking in Fragments. My previous studios have surrounded radio and documentary, so I feel as though this studio is a step in the complete opposite direction, and a great way to end my time in the media strand.
As I am hoping to head in the communications direction post university, I felt that it was important for me to understand the online landscape and how to create content for it. It has been proven that, for marketing and communications purposes, video is a much more effective marketing tool when compared to print and direct mail, and will be of great importance to organisations with their marketing and communications efforts. (https://www.impactbnd.com/blog/video-content-the-importance-of-video-marketing)
Because of this, many organisations are turning to video on social media to spread their messages, and I feel that learning about creating this content and how it differs to traditional content types is important.
The first week of class has been about working out exactly what online screen production is: what makes something an online screen production, what is considered an online space and how do they differ in content and form with regards to screen production for television or film.
To understand this better, we were asked to find our own piece of online screen media and analyse what exactly makes the piece online screen media. While I do often watch a lot of online media on social media sites, I wanted to stretch a bit further and see some larger scale online production, perhaps in the form of a web series.
I personally don’t watch many web series’, so I went for a good old Google search of the best web series’, and found one called ‘Sorry Ari’. (https://www.sorryari.com)
Sorry Ari is a nine video (and counting) series that follows the terrible luck of a man named Ari. At the end of every episode Ari’s luck always fails, whether he is thrown up on by a baby or has his date cancelled that he spent all day preparing for, something goes wrong.
I found this web series to be quite an interesting one to look at for this class, as it does in fact have many initial qualities that reminded me of something that could be viewed on television, which got me thinking even more about what makes it a web series.
In class on Thursday, we began to list what characteristics in terms of form and content make up an online screen media piece. We discovered that, in terms of form, the pieces were unregulated in terms of their length, the production is smaller, there are platform crossovers and it can be quite collaborative. In terms of content, the pieces seem to be more non-fiction, a little more amateur, are less refined and interact more with the audience.
In terms of Sorry Ari, not all of these characteristics necessarily applied, however it is clear to see which of these characteristics make it an online screen media piece as opposed to a piece made for television or film.
Majority of the videos in the ‘Sorry Ari’ series sit at around four minutes in length, a length that would not be appropriate for other video formats. Because of the nature of the videos, producing something longer would be unlikely to work to the same effect. The clips are also shot in what Ari describes as ‘one shot’. While there are a varying amount of angles and movement, the scene never cuts, in fact each episode is really only one scene. It becomes really obvious from this that the production is small and more amateur compared to other platforms in the way that many online screen media pieces are. The series also has its own website and Vimeo that allows the audience to interact with the content in a way that other platforms do not allow.
While the production of Sorry Ari does have characteristics that are almost television like, thanks to our discussions in class during this first week I have really been able to understand what sets it apart as online screen production, and what in general makes something part of the online universe. This is something I hope to explore further during this course.



