MEDIA INDUSTRIES: Global media seminar critique

The Global media takeovers’ group seminar was so far my favorite event from the Wanted seminar series. Well, my favorite other than our seminar…

First of all, the staging looked great. The room lighting was set up very well and I particularly liked the color lighting scheme of the red, blue and orange hue of lights shining on the back wall well above the guest’s heads, which really complemented the ambience of the room. The mise-en-scene was appropriately designed, with the set consisting of lighting and plant decorations behinds the seats.

The sound was fantastic, with a great consistency in the level of volume emerging from the speakers. I take my hat off to whoever set up the sound, as throughout this years seminar series, it seems as though audio was a technically hard aspect to master, but this group really pulled it off.  It was exactly how a seminar should look feel and sound.

The seminar was structured fantastically, featuring guests; producer Susie Jones from Matchbox Pictures, Elloise Mae Foster from Small World Social, journalist James Fettes from the ABC and producer Jane Liscombe from EXIT Films (all who have appropriately worked overseas). The content was great, as I enjoyed listening to the guests’ in-depth discussions of their experiences: their struggles and success while working abroad overseas in countries such as the UK and the US. Additionally the hosts did a great job in interacting with the guests to attain appropriate responses and to encourage/ regulate equal amount of discussion time between everyone on stage.

The only minor negative aspect of the seminar was in regards to the advertising, which could have been implemented a little more around RMIT as I didn’t see many posters, and the theme. Initially from my understanding the group went for a rather heist/ crime themed approach, similarly consistent throughout the Crime Wanted series theme. This was particularly evident from their video trailer, which I enjoyed watching earlier in the week. However on the day of the event, the group had switched to an airline/ flying abroad theme, with the group members wearing attire suitable for airline stewards and displaying imagery via the projector and having printed material related to international and airline themes (which I admit was more appropriate due to the seminars international media topic). Couldn’t they have merged the consistently ongoing theme and the airline theme to create some kind of snakes on a plane themed event? Now that would have been interesting!

Score: HD

MEDIA INDUSTRIES: Film seminar Critique

Immediately with the briefest of introductions, the Reel crimes group initiated their seminar. I must commend the group on their selection of Guests consisting of film director/ producer Nadia Tass, producer Trevor Blainey (who reminded me of Alfred Hitchcock) and Veronica Gleeson from Screen Australia.

I must say, the group lacked technical excellence, specifically in regards to the sound and lighting setup. The audio quality was rather poor due to the fact that during the first half of the seminar there was a constant static tone that could be heard in the background from the speakers. Additionally the mics were not working properly for the guests, as they had to constantly switch handheld microphones between each other, yet still occasionally I could not hear what they were saying from the sound levels dropping off. (Oh and how can I forget the loud near deafening tone that blasted through the speakers during the break

The staging was rather bare as it lacked a proper set design. I would have liked to see more on stage than simply three chairs and a table, as the staging resembled somewhat of an intimate press conference instead of a interview seminar. However that being said, its still looked decently professional.

With the lighting, to say the least, it was a rather awkward set up. Why was there a dedo light positioned inches behind the guests facing the audience? Every time I would look to the far left of the stage towards Nadia’s direction, I had to shield my eyes from the unpleasant beam of light from the dedo.

The group also lacked effective advertising, due to the fact that I hadn’t seen many posted around he RMIT campus, and their video trailer lacked originality as it simply consisted of a video montage featuring footage from various blockbuster films.

Despite all this, the content was great as the guests covered the topic/theme of film production funding extremely well. I particularly enjoyed Nadia’s inspirational words encouraging us students to go out and create content and be productive, as we shouldn’t have the mentality that professionals in the industry owe us anything simply because we’ve graduated from RMIT. I really appreciated these words from a realist. However I believe the host of the seminar could have interacted with the guests more during discussions to direct them a little more to assist the progressiveness of the discussions to be a little more diverse, covering more components of the film industry.

Overall, a descent effort from the film group.

Score: CR

MEDIA INDUSTRIES- Final Event participation summary + Overall Self-Assessment

Week 6 Event day:

Upon arriving to Rmit on Friday , the big day of our event, I helped move the (extremely heavy) set from the studio in building 12 to our seminar room in building 7. After we managed to move everything, I got a few members of my group to help me obtain all the tech equipment I booked, such as the camera, lighting, tripod and stands, from the AV loans in building 8. At around 10:30AM when the seminar room doors opened, everyone from our TV group immediately burst in and began preparing during what was ultimately the calm before the storm.

As the camera department was the area that I was most focused on, I began immediately, upon stepping foot in the seminar room, to set up the camera equipment. While I was setting up the front close up camera, I got help from Aria to set up the lighting for the guests and the room’s ambience for the audience. Despite our group lacked a proper designated lighting person, I was still able to give some basic direction for the lighting atmosphere I was intending to create. However I believe I should have directed my attention a little more to the lighting, as the final result wasn’t exactly lit the way I had indented it to be. Unfortunately, there were so many things to do within such a small timeframe. Additionally I helped Kelly arrange the second wide shot camera that I positioned in the center of the room within the seating aisles, to complete our dual camera set up. Before I knew it, the time was 11:30. The auditorium was full and the guests where seated. The intro video began to play on the projector, and so our seminar began. From the moment I hit the play buttons on our cameras at the beginning of the seminar to when I pressed stop after our host announced the break, I was able to effectively capture the entire action of the seminar, without any problems. During the break I was able to playback the videos for both cameras, to watch the content that we were able to capture. It looked great. Connor our host was funny, the guests were getting into the spirit of the event and gave some great answers to our questions, and the audience seemed to be genuinely interested in the seminar discussions.

All of a sudden, the second half of the event began. Without getting a chance to relax or have anything to eat, I quickly ran to the front of the room to begin recording the second half. Mid way through the Q& A of the event my camera stopped recording due to the memory being full. Frantically I reached into my bag and grabbed my spare SD card that I had fortunately packed with me, and began to resume recording. Shortly after I looked back beyond the seating aisles to see how things where going for Kelly with the second camera. Much to my dismay, she expressed a look of concern. I signaled Troy who wasn’t sitting too far away from me to take over camera in the last 10 minutes of the seminar, so I could go to see what Kelly was having trouble with. It seemed as though the other camera was also out of memory, however luckily we had an extra camera, which we used to record the remaining duration of the seminar. When the host wrapped up the Q& A and thanked our guests at the end of our event, I was relieved to wrap up filming. Essentially, I believe things went fairly well and I collaborated well with my team members to organize and set up the technical elements of the event. Apart from a few technical issues, which we were able to efficiently recover from, It was a really productive day. Straight after packing up and leaving the seminar hall, I inspected the footage and was delighted to see the high visual quality of the clips.

 

Mid Semester Break week Post- Production:

During our mid semester break; I began editing our video for the 5-minute highlight reel of the event. After proper inspection of the video and audio content that we recorded from the day of the event, I was rather pleased with our results. Although the quality of Simon’s sound recording was a little questionable, I still think he did a decent job to capture the discussion and voice of the host and guests, which ultimately is all that counts. Additionally I was very happy with the visual aesthetic qualities of our clips that we managed to capture with the cameras. After working a few hours a day for five days during the uni break, I managed to complete editing the video. The part that I found most difficult was the process to limit the video to five minutes, as there was so much interesting content I had to exclude from the final cut. However I honestly believe I managed to include all the most vital aspects of the event for the final edited version of the seminar video that is informative and visually stimulating.

 

General Self-assessment:

Overall I strongly believe I was able to contribute effectively towards my group, specifically in organizing the props and technical equipment during the pre-production stages, by providing my camera operating skills during the staging of the event and efficiently editing the seminar video during post-production. From the seminar itself, I was able to properly understand the importance of practical skills and knowledge when applying for industry jobs (as described by the guests). Subsequently after the staging processes from the event, I understood that I’m more suited to peruse a career in television narrative production rather than live studio television, due to the high pressured fast-paced work environment associated with live television production, where there isn’t much time to deliberate whenever a problematic situation arises. Nevertheless I really enjoyed this experience from my involvement in the “Breaking in” television seminar. I honestly believe that I worked effectively, to contribute to my group as an individual by demonstrating my skills and knowledge (technical skills and knowledge relevant to our seminar) and to collaborate with my group members as a team during discussions, while attending all Media Industries classes and meetings.

 

Personal Score: 80/100- HD