okay this is actually 4srs

#SocialSeminar

We did good.

A brief outline of the day
11:00am – I’m at uni trying to finish this stupid presentation. The live twitter feed is still not working so I’m exploring other options here. Strea.ma looked good until it told me I was using a free version every minute or so. Currently liking the look of Wall of Silver because it actually shows photos that are posted with the tweet. Can’t get it into the presentation though sooooo
1:00pm – I am hungry. I forgot to have lunch. Twitter feed is still giving me grief.
2:00pm – Meeting up with Kate and the others to get props, tech equip, cupcakes (gracias Steph), and our bums over to Building 80. This takes longer than realised and it’s quickly 2:45pm and we have no props, no twitter feed that actually updates on the fly, and no movement from anyone. Stress.
3:00pm – Okay, now we have props and are in Building 80 setting up. Less stress.
3:30pm – About to lose it with the Steering Committee. Go tweet yourself. Literally.
4:00pm – I am on the floor, pressing buttons on a wireless mouse on a cushioned stool in front of a tv screen mounted on the bottom of a desk. I will be here for the next hour and a half. Stupid RMIT cords that decide not to pick up audio from anything other than the PC in the room. At least they could’ve had a Mac with Bootcamp so everyone is happy.
5:30pm – Leg cramps have finally stopped because this seminar is over.
6:00pm – Biscuits are stashed in my pockets and the props have been returned.
6:15pm – Finally finished. I forgot to have lunch.

to do

Social media seminar is tomorrow. I am ready for this to be over.

I even shared the event on my Facebook page. Now, I’m by no means popular but it really did get a dismal amount of attention. Guess we should’ve hyped this up a little more.

The steering committee’s logo for the seminars is actually pretty quaint. I forgot to mention it before. I still hate that we’re the students in a whole building of media-makers that used the word “Epic” in our title, but that can’t be helped at this point.11873503_10153169103142648_7695031776690150643_n

Ned said he looked into setting up a live twitter feed for the seminar but it has now fallen to me to do. I’m creating a presentation with Projeqt that promises a live stream but has so far failed me. The site is one I’ve used previously but this seminar has required me to look into it further than I have before. The design is really quite nice and it’s very simple to use. I think using a presentation is important, as it’s a standard procedure with seminars (from what I’ve seen e.g. Ted talks) and it gives our audience something to look at other than the guests. The live twitter feed is something we almost can’t not do seeing as we’re focusing on social media. It encourages audience participation and will be a form of entertainment. I think we’ll have plants in the audience ready to post in case no one else does.

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We also need to get the stage set up. I was there tonight with Kate, Azim, Bryan and James, mapping out the stage. 11873462_10153500117428363_7014879387212669220_n11903955_10153500134763363_6517171603905432230_n
Draft and prototype.

Props! Must get props. Thinking about the black couches in the props room but it could be a little intimate. There were some Facebook-blue chairs in there too that might work better. I would like a fern but everyone has stomped on that idea. Ferns are cool and look tropical yet office-like. Whatever.

Can I just raise my concerns about the steering committee? What exactly is their role in this? Apart from putting up posters, I haven’t seen much work from them and I don’t really understand how that allows them to be marked at the same level. Their communication is lacking except when it comes to posting about our seminars. But that’s a job we do/can do ourselves. I just want someone to clarify their purpose for me. I also want to be notified in advance when someone sets up your refreshments for you, instead of tacking you onto the end of an email chain.

update 3.1 or something

We have –

Created promo posters
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I’m just not sure what happened to our name though. Yes, this was one of my suggested titles on our group page. No, we didn’t choose this. Yes, it has more to do with epic bloody journeys and social media than Inception does. No, we will not dismiss it entirely. Yes, we will combine this funky poster and title with what we already have.

Established ourselves online
I mean, a social media seminar without a social media presence? Who even does that. We don’t have much to post about yet. Or maybe we do and we just need someone to come and talk to us about promoting ourselves on our online networks and – oh yeah, cool, that’s the whole point of this seminar. Bit of a Catch 22 at this point, isn’t it?

Begun securing guests

Homeless of Melbourne are a yes! Thanks to Matt.
A famous Youtuber is a yes! Thanks to Tom.
Ned says Uber is a definite possibility so that’s fab.

I think these three guests would be perfect for representing types of levels within the dream social media career. You have a first level – presenting yourself online. Sarah the Youtube star can give us the rundown into creating your online image and selling it. It’s a pretty basic concept and there’s a whole lotta people whose lives are based on the videos and blogs they create.
Second level could be using this online presence/media creation and merging it with the physical world. Homeless of Melbourne have a clothing store HoMie that fuses consumerism with a do-good nature. Everyone gets a pat on the back. They have this fantastic following online and I believe it’s how they’re able to set up a clothing brand that actually sells whilst benefiting homeless people.
Third level is the seed of the idea. Uber doesn’t really even need to create an online presence. It’s created for them by people fed up with taxis and looking for the next big thing. They successfully integrate an app with features that resonate with an online culture (ratings, profile pictures, immediacy in tracking) into our everyday lives. They even provide kittens on occasion. Having a product so good that your image is created for you is all that a company could ask for. It’s a very interesting concept.

thank you bec

This is a whole other level of dedication. I really like this concept – we talked privately about what the Inception idea might include in the seminar but she’s really outdone herself with this. Cool.

Heres some stuff I just wrote up for you guys to think about today, how we might structure the seminar and frame everything related to the topic. Hope it makes sense!
IN(ternet sensation)CEPTION – The Dream is Real
Like the world of Inception where dreams are ‘designed’ by ‘architects’ we now have the capability to design our career and carefully construct our ideal online persona. Social media allows us to plant ‘seeds’ in the minds of our audience and influence a broader online audience in the hyperreal world that is the online sphere.
Like the designer dreams in the movie Inception, the mobile environment is hyperreal and can be edited or manipulated and allows us to do things and reach audiences and limits which would physically be impossible in real life. Social media allows us to project an ideal image of ourselves (or a brand) and build upon this in deepening associated ‘levels’ of the dream, ultimately affecting ‘reality’ outside of the cyber sphere.
(Use this concept to frame our interview with our first guests the creators of “Homeless of Melbourne” who created a social media campaign that now has several linked accounts and has extended past the online sphere to now actually affecting the physical, tangible world with the opening of their pop up shop and the change it has been able to have on the real lives of Melbourne’s homeless. We should refer to our guests as the “architects” (like in the film) of “worlds”.
And the social media platforms they use as “tools” they have used to plant the seeds.)
For example, like different levels of ‘dreams’ in inception working on different levels so would a social media campaign:
-You start with the seed – for example a Facebook group or page. You create interest around the seed by planting an ‘idea’ – for example, that the homeless people of melbourne have stories of their own. Share these stories, create intrigue and interest. Plant the idea in the audience’s mind that these are stories worth hearing.
-You continue this by going deeper to the level of a linked Instagram account, connecting content and furthering the image you wish to project or concept you want to promote. More content creates more intrigue and allows you to cross from one form of social media to another, captivating the audience across a variety of media.
Once the ‘idea’ has been planted and now is widespread, you legitimize it by a proper website hosted outside a social media site.
You then have enough of a following to bring this into real life ‘reality’ – holding events, getting audience to actively participate by donating real money, attend events etc.
The deepest level is the real world manifestation of the online or social media project. What is the actual effect? What are the capabilities for this model to actually alter everyday reality? The ‘dream’ is now realised and the goal has been attained (the goal being homeless people supported through the proceeds of a pop up shop).
Other things we might want to address/aspects of social media that might reference the movie-
Clickbait and Advertising
In the movie the characters have ‘totems‘ which are small items to remind them they are dreaming. Like totems, the existence of Clickbait and advertisements make the user aware they are engaging in an online environment ?
How to make sure your subconscious doesn’t show up and F*&^ your dream world up, or how to create a convincing dream world- (in the movie if the persons subconscious knows the dream isn’t real it ‘attacks’ and ruins the dream) Maybe use this section as a description of what to do to avoid negative social media attention? Discuss the concept of internet sensations, memes, viral threads, and how to avoid becoming negative press online.
Or maybe even this section could be about carefully editing your personal profile or whatever so that future employers don’t find compromising photos on your Facebook – it could be about your online footprint & reputation and not having some gacked photo of you at 3am at revs coming back to bite you in the ass and stop you from getting that job you wanted (true story).

to be honest

I’d have preferred to do something with radio, but it’s not a popular choice. Everyone wants to be the next filmmaker and, maybe it’s just me, but that pathway seems oversaturated, competitive, tiresome and cliched. It’s not the “next big thing”. There are only so many stories you can create. Maybe that’s why I respect those who chose documentary as a topic – they’re not creating fiction, they’re representing truth.

Whatever. Someone’s gotta be the next Chris Marker.

I’d also have preferred the steering committee to be a little more creative. “Epic Journey”? Is this 2009? What right do you have to paste all of our media cohort with that word? I don’t think I’ve cringed more throughout my entire degree. I wanna say it’s an “epic fail” but that leads to a slippery slope. Of course, I raised this issue with my group but not the actual committee. I’m lazy.

Facebook group set up, as per usual. I’m getting really good at doing that. The Social Media team on social media, discussing how best to tell peers about social media. There’s been some actually clever ideas to fulfil the catchy-seminar-title requirement. My personal favourite was Matt’s “Dora the Internet Explorer” but the Inception idea seems to fit our (stupid) theme better.

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dead air – brief 4

Brief 4: Dead Air (previously Courtroom Colour)

Length: 3:08 minutes

This piece is a ambient sound narrative that brings to life key events from the courtroom history of Building 20 at RMIT University.

The idea behind this piece was to step away from visuals and instead allow for the imagination of the audience to come through. I believe that myths and legends are best when they’ve been spun a little via word of mouth, and the stories behind famous court cases in the Old Magistrates’ Court’s history would be perfectly represented by something like this. It’s a nod to a bygone era, where what you heard was what you believed; I shun video recordings of reality in “Dead Air” to use only what written archive I could find of the events and my own knowledge of their fame.

With this final piece, I’ve added snippets of relevant backing music to represent eras – a crackling recording of Australian 1800s ballad “The Streets of Forbes”, a Swanston Street Jag from the Roaring 20s in Melbourne, Kate Smith’s “The Woodpecker Song” which was the soundtrack to the war era, and let the ABC news theme play out from a 1980s television recording. These were all selected to evoke the sense of being a part of the time period and also to change the mood with each case. I felt it was a necessary touch to thicken the soundscape – it also gave it more of a story-like feel rather than an environmental piece.

I’m glad I got nearly all of the work out of the way for Brief 3, due to a mistake of my own. It allowed me more time to focus on the group projects and my other course work. It’s been nearly an entirely individual project, only using the suggestions from the pitch feedback and a friend whose voice tone and accent fit my ideas for the spoken sections. I regret not using the Zoom recorder more, as some of his voice sections are not at the quality that I want. However, that could definitely be due to my own skill; I know how to use it but there is fine-tuning that I need. I’d also like to graduate from my current audio editing software to something like ProTools or Ableton. Why am I able to use Photoshop and Final Cut but can’t get past GarageBand for the media I love the most? It still does the job but there is a lot of negativity towards the program and I need to be able to reach across different platforms.

I’ve gathered a lot of irrelevant information, and lost some very important links to websites with archival material – these set-backs caused me to reevaluate how I wanted the piece to turn out. As it stands, I am satisfied with the story direction it has taken, its departure from straight up reality. I believe it will be an entertaining way to experience the history of the Court and I’m hoping the feedback that backed this up still stands.

relevant reading is really revelatory

Thus, to listen to a sound is to listen to the entire body of the sound world in microdetail.

My thoughts exactly. This article by Brandon LaBelle loudly describes how the potential for sound to represent place is untapped and oft-disregarded. He makes an interesting statement about ‘sites’ and ‘non-sites’ which are the place in which a soundscape is hosted, and where it refers to – “[…] in so far as sounds are removed form their indigenous environment and composed into a “musical” work […] yet these sounds are given weight by their continual referral to the actual site of their origin”

To me, a soundscape represents a place but also a time period, a culture and a conversation. These four points will be the basis for my Brief 4 content where I’ll yet again create a sound piece. For Building 20, I want to create a music between key events in its history, linking a story that wasn’t realised and transporting the listeners to along a (mostly) non-fiction sound journey.

LaBelle talks about how recording a place to bring it to life can alter its reality, informing that “one has to content with the interferences of its very representation, mediation, and ultimate dislocation”. Time is my interference here, as the stories I want other to hear have already passed. This could be to my benefit though because no one can question a little creative license. There’s a few newspaper clippings I’ve found in online archives that tell court cases in great detail, so there should be no dislocation in my representation of them.

This is a reading that I actually enjoyed and found useful to my project (probably because it just solidifies my opinions on sound). Thank you very much Rachel!

a cemetery – brief 2

My group has created something monstrous. Around 5000 words of actual research towards an app I hope we do not have to make. The topic is incredibly interesting but I have no application programming skills.

“We are researching Google related apps for place/map making. This is to determine if and how we can use Google Maps to potentially create our own prototype app. In order to do this, we will be looking at current apps that use Global Positioning Systems to implement augmented space material, where users have virtual experiences based on their surroundings. As a result, we will need to have a sound understanding of what the term “augmented place” means.”

My wonderful group members have helped compile all the odds and ends and will present in my stead, as I am still not entirely there.
Continue reading

the end

Integrated media- Korsakow Film
FEAR AND HORROR

Georgina Pendock
Imogen Hanrahan
Georgia Grant
Mia Campion Curtis

“A glimpse into the world proves that horror is nothing other than reality”
-Alfred Hitchcock

Our Korsakow film, is an abstract piece, experimentally exhibiting the raw emotion of ‘Fear’. In our K film, we intend to strip down the concept of ‘fear’, and use our interface to project its main conceptual components. We have used quiet raw, graphic footage and archival clips in order to extract the pure emotion of ‘fear’ out of the viewer as they delve and interact with the interface. This is a “choose your own adventure, non-linear horror film. We ask the question, how long will it take for the audience to overcome their fear?

Whilst trying to decipher the true elements that sculpt the essence of fear, we had to delve into our own personal experiences to grasp a true understanding of the raw definition. After much deliberation, we came up with three structural component ‘clouds’ that we felt categorized the different types experiences associated with fear concisely; Supernatural Fear, unlikely feasible fear and everyday fear. Although we categorized three different concepts, our K film compounds the clips all together by ordering them by certain associations.

The footage that was compiled and edited in traditionally horror edit tropes were categorized under a cloud of ‘supernatural fear’. All these clips were possessed by a supernormal, melodramatic or gory film quality. This cloud therefore exists to serve the most non-naturalistic qualities and more stylized out of the three clouds. This is because contents of the clip contained supernatural elements and/or so sensationalized that the type of fear evoked from the viewer is stemmed from an irrational part of the human imagination.

There are clips of mystical monsters roaring, melodramatic horror torture scenes (eg: a horror dentist trip), supernatural imagery and abstract shapes, lighting & soundscapes that are not necessarily logical but stimulates fear. These subscribed to horror filmic elements that are created to illicit fear and suspense in the viewer. The clips under this cloud were founded archived footage from films of public domain off the Internet, due to the supernormal contents being difficult to film because of their unrealistic nature. Old horror films that were deliberately edited into shorter clips included are The Little Shop of Horrors (1960), Horror Hotel (1960), Horror Express (1972). There is also archived footage including “original footage” of Big Foot.

Some of the clips had the aspect ratio slowed down to give a stop-motion effect as the dialogue carried over the top, some had the original dialogue removed and sound effects added and some were edited so abstractly that only snippets of the clips were shown and acted like a strobe light as it cut back and forth to black. This was done deliberately so that it would provoke the audience into feeling scared and paralyzed by suspense.

The cloud category of ‘unlikely but feasible fear’ contains mostly archival clips incorporating content that were realistic, but very unlikely to occur in everyday life. Much like the ‘supernatural’ cloud, the contents on screen possess a type of horror, but unlike the supernatural the clips are perpetuating things that have actually taken place on earth and have been demonstrated to us via media platforms in Australia or transnationally. The types of clips include a video of an Atomic Bomb exploding with accompanying suspenseful music, Barren Army wasteland, A human being dragged to be executed with crowds of violet people, a gun being fired in a public area and a driver accidentally driving into a large engulfing fire. These clips all stem from the part of the human imagination that feed off information that is given to us through platforms such as media, books, and even politics.

The last category is the ‘everyday’ fear. This clouds clips consists of mostly filmed clips and some archival that project the irrational phobic parts of the human imagination that embed their illogical fears in our everyday psyche. These types of fears however irrational are more likely to confront us than those of the other categories. These types of fears might be considered not as ‘horrific’ to some, however other viewers will interact on a personal level with the stimulus due to their own individual phobias that permeate their lives. These clips include a clip of a bleeding scab, a clip of somebody injecting a needle, a claustrophobic clip of a small space filled with lots of people accompanied by uneasy chilling music, A clip of people hanging of buildings that a very high up and a stalker following a young lady home. All these clips were easily accessible to film as the contents were inspired by our group member’s fears & phobias that are embedded into their everyday life.

The eerie non-diegetic soundtrack runs over the entire film. It consists of white noise, thunder, screams, whispers, creepy girls singing and other loud noises. It is a traditional horror soundtrack, which allows the audience to feel as though they are inside a horror movie. The audience can move through their own non-linear horror film. The consistent horror music keeps the audience in suspense through the whole film.

All of these clips have the idea of fear and horror in common. Each clips is either original footage we shot ourselves or founded footage that has been edited in an artistic way to convey horror. An example of one of the associations would be the edited footage from The Little Shop of Horrors at the dentist when there are 2 men screaming at the dentist continuously. The clip keeps replaying, with the pummeling sound of the screams over and over again. This clip can be associated with other clips with a “man” for instance, so the audience might then click on the thumbnail of the woman running a man over with her car in the country. Then he screams. Even though driving and being at the dentist have nothing in common, that abstract association allows the audience to identify with the male character for instance and feel frightened.

Some other keywords are simply car, fire, inside, outside, supernatural, train, woman, zombie, medical, plant, hood, gun, shadow and more. The broad keywords mean that the audience participant will experience fear in a broad sense. One minute they’re scared about a zombie and then all of a sudden the participant will remember that they hate getting needles. In order to endure in our Korsakow film, the audience participants must overcome their fears, and discover that all their fears are the alike, as they will have the same effect on them.

Addressing Bjørn Sørenssen’s article on Alexandre Atruc’s theories on digital media, we wanted to give horror films a new aesthetic, in a new simple design where the audience can interpret the horror film their own way by participating. Horror films rely on the visuals, and Korsakow allows us to produce an avant-garde expression of visual and audible experience for our audience.

Our film consists of smaller SNUs, small montages within a non-linear narrative. As Bordwell and Thompson define narrative, we have “unconnected events” that take place within our film, such as the clip of the woman searching under her bed, and often “abstract entities” such as the dark, shadowy clip which represents being scared of the dark. Our film has no sense in “temporal dimensions” as there is no sense of time conveyed as the clips are shot during the day and night with no intention of creating time. However our film does satisfy one of Bordwell and Thompson’s criteria as part of the “formal and pragmatic dimensions”. Although there is no “casual chains that lead to closure” each clip is meaningful and relatable as they represent everyday fears and are “meaningful” if that participant has certain phobias (like scared of needles).

The interface layout is consistent through the whole K-film as we want the audience to focus more on the content instead of configuring around changeable layouts. There is a grey smog background with medium sized SNU screen and smaller preview thumbnails. This layout is predictable and easy to function, decorative but not too distracting. Although all the clips are frightening, they match the background, as they are basically all darkly lit and ominous just like the background. The theme of horror is consistent through the content and the interface.

This overall theme of fear and horror challenges the audience to push themselves to their limits by overcoming all their fears in order to continue to participate in it. The scary, eerie soundtrack serves as a purpose to sustain the horror feel. The clips are all abstractly linked together in a way to blur the lines between what is real fear and what is supernatural. The artistic way that the clips are sometimes edited gives an even more abstract idea of horror by following filmic techniques rather than blatant content. Although some clips are more realistic than others, the fear is the same.

Bjørn Sørenssen, 2008, Digital video and Alexandre Atruc’s camera-stylo: the new avant-garde in documentary realized?, Studies in Documentary Film Volume 2 Number 1, pp 47-59

Bordwell, David and Kristin Thompson, 2013, Film Art: An Introduction, McGraw-Hill, pp6-9