As discussed in intro to photomeditions, currently photography is popularly considered to exist in three categories: photography as art, photography as social practice and photography as professional practice. alternately it could be formatted more like a venn diagram, with photography as art and social practice on either side, and photography as professional practice falling between the two. Zylinska explores in Photomediations how photography as professional practice doesn’t attain the ‘pure vision’ of art, but at the same time separates the photographer from the hobbyist via the monetary aspect of photography as a professional practice (Zylinska, 2016). In Uses of Photography, John Berger also discusses the role of the professional photographer as a tool for capitalism, through which images are created in order to ‘stimulate buying, and anaesthetise the injuries of class, race and sex,’ (Berger, 1980). Berger categories professional photography as belonging to the ‘public’ use of photography, which he contrasts with the ‘private’ use of the medium. Berger separates the public and the private photograph by what is done with the photograph once its taken and well connected the image remains to its original meaning and context. For example, Berger cites a family photo that is hung within said family’s house. The photo ‘remains surrounded by the meaning from which it was severed’ and becomes ‘a memento from a life being lived’ (Berger, 1980). The private photo remains connected to the context through which it was created, and thus differs to the public photo which ‘presents an event, a seized set of appearances, which has nothing to do with […] the original meaning of the event’ (Berger, 1980). Professional photography severs the image from the context through which it was created, and thus changes the images original meaning. An example Berger uses is war photography, where images of people experiencing war are removed from their context and used as propaganda for or against it, with no recognition of how those in the image actually felt when the image was created. Public photography uses their image to push an agenda which is completely seperate to the ‘meaning from which [the image] was severed’ (Berger, 1980). As Berger discusses, the ‘public’ use of photography is riddled with ethical uncertainties, and the use of photography as a means of communication between viewers and photographers is very complex and interesting. Although it’s a very basic aspect of photography, the ability of a photograph to emotionally effect a viewer who has no personal connection to the photographer or the subject is a testament to the power of the medium. This quote from Photomediations sums up this ability, ‘photographs don’t only show us things, they do things. They engage us optically, neurologically, intellectually, emotionally, viscerally, physically… [A]s photography changes everything, it changes itself as well,’ (Heiferman, 2012, cited in Zylinska, 2016). Because photographs effects us in this way, they can at once be a tool of capitalism, a powerful artistic medium, and a ‘memento’ of one’s life (Berger, 1980). Photography is a unique medium as it’s able to capture snapshots from life, and even more unique because of the plethora of meanings these snapshots can have depending of their use.
Berger, J. (1980). Uses of Photography. In: J. Berger, ed., About Looking, 1st ed. New York: Pantheon, pp.48-63.
Zylinska, J. (2016). Photomediations: An Introduction. In: J. Zylisnka and K. Kuc, ed., Photomediations: A Reader, 1st ed. London: Open Humanities Press, pp.7-14.





















































