This entry, what is likely to be my blog entry for this University degree – that’s a sentence that triggers a mixed response for sure – is in response to the week 6 of the Media 6 readings, Five Minds For the Future by Howard Gardner. Gardner argues, almost forces the notion that the 5 mindsets he proposes are…
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Media 6: ‘Be So Good They Can’t Ignore You’
This week’s reading was a little different to what we’re used to. It wasn’t overloaded with theoretical concepts and convoluted with big words that needed defining every 5 seconds. Instead, it explained a simple idea, with an effective discussion. It was actually enjoyable, using the anecdote Jordan Tice – the dedicated musician who plays countless hours a day trying to…
Media 6: Informal Media Work
This blog entry is in response to the week 3, Media 6 reading by Lobato and Thomas (2015). Centred around the informal media careers (i.e freelancing), the authors present through secondary sources and case studies, the positives yet largely the negatives of informal media work. Prior to this text, I wasn’t overly familiar with the informal, freelance field, so it’s good to have a…
Media 6: Research Project (ongoing) Bibliography
References and annotated bibliography Annotated Tremayne, M. (2007). ‘Harnessing the Active Audience: Synthesizing Blog Research and Lessons for the Future of Media’ in Blogging, citizenship, and the future of media. London: Routledge. Pp. 261 Tremayne wrote this book in 2007, therefore much of it is quite outdated now. At this time, pre-existing content was moving online, but it was “the…
Media 6: A World of Differences
In the Media 6, week 2 assigned reading, Chris Ledger and Megan Brownlow of PWC assess the global trends across the Entertainment and Media (E&M) industries. They begin by stating that the threat of free media and public sharing (which isn’t new actually, it has been present for a number of years – file-sharing, Limewire and bitTorrent for example)…
Media 6: The Future of Technology
The fourth industrial revolution, an ensemble of, to an extent, scary calculated predictions on the world’s future. The author, Klaus Schwab, delves into on the behemoth that is the global technological digitisation that lies just around the corner. While considering the present-future dynamic, I thought of the past-present dynamic, and the technological world that we live in and largely take for granted.…