Pose a question that you will answer with your social media strategy and posts.
Our group’s main objective was to identify and raise awareness on how Online Bullying can affect a user’s mental health. With social media being the pinnacle of user-generated content and communication, the freedom to express anything online both negatively and positively is present. However, this leads to a culture of online bullying. Examples of bullies creating fake accounts to spread rumours, commenting offensive messages, and distributing embarrassing/private photographs are accustomed to online bullying.
We concluded on creating an Instagram account, called ‘Cyber Stompers’ that raises awareness about Online Bullying and educates users about how it can impact one’s mental health. We decided to produce various posts to monitor which posts attract and create engagement the most amongst users. We will produce a standard static post, an interactive carousel post, video interviews with the general public on their thoughts about online bullying, and interactive Instagram stories. The design of our posts are simple and straightforward for everyone. We decided to focus on producing text-based infographic-style posts educating users about our targeted topic.
Furthermore, while we are unable to collect a definite answer on this issue as it is contemporary, we will monitor responses and collect information through the engagements (likes, comments, shares, messages) of each post. The video interviews are also used to gain primary research from the public themselves. And the Instagram story interacts with our followers by engaging them to participate and communicate with us through the advancement of using Instagram’s built-in story features, i.e. Polls. We as a group would like to be the Instagram account that puts light on issues that don’t often get talked about by the media or not searched about by the public.