Readings
Hinton, S & Hjorth L 2013, Understanding Social Media. Sage Publications, London 2013. (Section: pp. 1-31).
This week marks our first full week of online classes. As said before, with the rising cases of Covid-19 in Victoria and the state on lockdown, this was an inevitable result. While I do think online classes are the best solution, I’ll admit it can be a struggle due to a lack of focus. This is something I just need to work on and adapt to make the most of this unfortunate situation.
This week we delved further into the web itself, breaking down the concepts of ‘New Media’ and ‘Social Media’ as well as the main differences between new Web 1.0 and Web 2.0. I particularly like Elaine’s analogy for New Media and social media as a jar containing a plant. While some sources describe new media as strictly online or digital, the words of Eugenia Siapera enforce a different idea. That New Media is both online and digital (but not always) and most importantly, Evolving. (Leong 2020) It can continuously grow and change, pushing for media within its capacity, including social media, to change and adapt as well. Like a plant growing within a jar.
When discussing Social media as well, we looked at a reading by Sam Hinton and Larissa Hjorth. Practically everyone with access to the internet uses social media in some form or another from youtube to Facebook to tinder. What was especially interesting was when we began to look at social media from a marketing angle. It was surprising looking at Web 1.0 and Web 2.0 from the perspective that the terms were coined to distinguish business models from their failures to their successes. (Leong 2020) As the web grew, businesses naturally attempted to expand marketing tactics into the scene as based on their own experience with more traditional forms of media like television. (Hinton 2013, 12) However, with Web 1.0 initially being challenging to publish and market to audiences due to the technical skills needed. When the web eventually grew to become more user friendly and engaging, it gave rise to a new wave of marketing tactics to reach a wide range of audiences. The name itself “doesn’t refer to any changes in the internet’s architecture. Rather… the types of software employed and the changes at the level of user practice.” (Hinton 2013, 16) Once these changes occurred and marketing to the public became easier as well as being able to collect information about their target audiences, the name for the Web 2.0 was born.
It was all a scary reminder to me just how much of my social media use, and even use of the web in general, is monitored so to provide me with more content I am more likely to view. It’s scary to think that, while Web 2.0 is more user friendly and engaging due to lack of expertise in its usage, it is far easier for marketing companies to gain insight into my own personal interests. I remember learning a few years back how ‘agreeing’ to the ‘cookies’ of a website allowed it to track your movements through it. I became paranoid by the thought of this and actively avoided accepting this option whenever I could. To be honest learning even more about this has strengthened my resolve to prevent this. Of course in this day and age I know it is unavoidable, but if I can control it to a degree, it at least can help put myself at ease, I suppose.