This week we started work on audio, side story, and social media. I was mainly responsible for audio recording and production. In the production process, I considered its various functions in transmedia. I wanted to connect it to a romantic treasure hunt story that would resonate with the player.
Audio, as an integral part of transmedia storytelling, can create an immersive experience for the audience. Gaver points out that： “Sound can provide a rich and evocative means for conveying narrative information, mood, and atmosphere.” Therefore, I first analyzed the story’s background and the game’s setting. On this basis, I chose the background sound in line with the style to render the relaxed and happy atmosphere of the game. Since there are many elements on the map, I choose different sound effects according to their different characteristics and functions to make the experience more attractive. I changed the voice tone to make each character unique because it can give the player a multi-layered experience.
In addition, audio can creates an effective connection between the story and the audience, It plays a significant role in enhancing player stickiness. Schafer refers that：“ Sound can touch the audience’s deep emotions and arouse their memories, emotions, and associations.”Vivid sound effects may touch the childlike interest in the player inside and even trigger their memories of certain experiences and arouse their yearning for a beautiful story world. This creates an emotional sense of belonging to our story.
We hope to incorporate a complete story within the game, so I personify the elements in the visuals, giving them the ability to speak. By allowing objects to narrate the story, we cleverly weave together the storyline while simultaneously creating a sense of fantasy that transports players deeper into the virtual world.
References：
Gaver, W. W. What in the World Do We Hear? An Ecological Approach to Auditory Event Perception.
Schafer, R. M. The Soundscape: Our Sonic Environment and the Tuning of the World.