There’s no secret that the media has raised the physical expectations of women through the roof to a completely unreachable place. There have been multiple documentaries, thousands  of essasys, scholarly articles or magazine articles, blog posts etc.etc.etc.etc about how the media is responsible for the rapidly dropping self-esteem of girls in society. Everywhere you look there’s half naked size 0 models showing us girls what we’ll constantly fail to strive towards.

But people neglect to remember is that men are affected as well. I mean underwear models with 48-pack and a bulge the size of a forearm are plastered 28 stories high on every second street corner. It’s known that in society, men feel the unwavering pressure to be sexy, muscly, fit and tanned to be considered desirable to women. This is why this article by the UK newspaper The Sun is so relevant, but funny.

It’s similar to the Dove Real Body Campaign (pictured below)

Although my beef with both of them is that they’re all still gorgeous girls (and gorgeous guys in the Sun article). They’re of all different colours and yes some of them are bigger than others but they’re not actually that ‘real’ looking. They’d all be considered the beautiful people of society even if they’re not stick thin.

But I guess they’re trying.

Anyway, enough of a pre-amble, this the Real Guys in Underwear ads series. It’s pretty funny and definitely makes a statement on how photoshopped and unrealistic every ad is, whether they’re of girls or boys. The perfect specimen is the foreground of underwear ads which is physically impossible to attain in real life.