Remediation is a new concept in the media circles. The remediation theory was developed from mediation in 1990. The theory argues that that nothing precedes mediation moreover; mediation concept is remediation since every aspect of mediation is based on mediation. Remediation is based on two important concepts namely hypermediacy and immediacy. The two concepts show that the new media platform is more authentic and real than the previous media.
The two logics of remediation show four major ways in which the current digital media remediate the analogue media. The concept of remediation champions the concept of immediacy; this implies that the digital media reproduce former media forms without any distortions of the subject matter or the process. Just like the case with digitalized photos, which maintains the original subject and the concept from paintings, the new digitized platform of remediate the mediation that existed before. They enhance the previous media platform by refashioning it and making it more authentic and real. The remediation makes it possible to represent the subject matter better than the previous media platform. The targeted audience through various media under digitized media will get the information better than if the sane information was presented through previous media platform.
The media platforms take various forms, which includes the print media, paintings, film, and paragraph. Take a case of the film Strange Days. The director of the movie, Lenny Nero describes the movie as uncut and pure. He asserts that when you watch the film you relate to it; you hear it, you feel it, in fact, you are witnessing because it is pure and authentic. The concept of wire technology has been used in the film; the wire technology is better than all forms of mediation by ensuring that it transmits the information from one individual to the other. Strange desire puts a good platform to the fascination, superiority and powers of media technologies.
The birth of remediation theory in 1999 was marked by huge supply of cellular phones, telephone answering machines for both voice and text based, radios, television screens for advertisements. According to Nielsen (2005), the wire technology remains the backbone of technology in the remediation. In fact, the wire technology ensures that it has the capacity to mediate. The concept of wire technology has the capacity to efface hence it is possible to contrive it as analogue film by ensuring that the originality, authenticity, and reality is maintained.
The remediation refashions the various aspects of former media platforms and apparatus. The remediation is driven by the fact there is need put in pace consistency in all forms of media including print, television, and audio print. Bolter (2000) says that the remediation therefore redefines medium as that which has the capacity to remediate any relevant network of relationship between several aspects such as formal aspects, material aspects, social aspects, and economic aspects.
The remediation process of refashioning old media to new digital media and technologies is based on three desires and logics. Remediating the future media platform and technologies is one such logic (Qvortrup 2006). The other logic is to remediate the future prior to its occurrences. Finally, the other logical justification of remediation is the fact that it should capture the future by applying it in the present.
The media has great impact in all aspects of social, economic, and political arenas. With the remediation in place, the economic, social, and political aspects have been enhanced thanks to remediation. The print media has made great progress with the remediation approaches. Take example of the New York Times, 50 years ago or more the media print was less authentic and real and could not adequately appeal to the targeted audience (Hayles 2003). It has enhanced the previous media platform by refashioning New York Times and making it more authentic and real. The remediation makes it possible to represent the subject matter better than the previous media platform. The targeted audience under various media will get the information better than if the sane information was presented through previous media platform.
Remediation is a new concept in the media circles. The remediation theory was developed from mediation in 1990. The theory argues that that nothing precedes mediation moreover; mediation concept is remediation since every aspect of mediation is on the basis of another. Remediation is based on two important concepts namely hypermediacy and immediacy. The two concepts show that the new media platform is more authentic and real than the previous media
