Media 6 – Week 2 Reading

This weeks reading was “A World of Differences” by Chris Lederer and Megan Brownlow for Price WaterHouse Cooper. I an attempt to predict the future of the Entertainment and Media industry and help those companies trying to navigate it they divide their findings in 5 separate categories to consider. Shift 1: Demography: Youth will be served, Shift 2: Competition: Content is still king, Shift 3: Consumption: the Joy of bundles, Shift 4: Geography: Growth Markets, and Shift 5: Business Models: Transforming with Trust.

Each section explains what the future might hold as we look back on the trends that happened in the past, which at the end they actually go against as they explain it is a disruptive environment and really everyone should just be ready to make changes to stay afloat.

One thing that I intend to hold onto is one section about Globalisation and localisation. As they look at their numbers it seems to be that Even though the Global (which they assume is American Content) isn’t doing too well globally, the Local production of media is being far more supportive in their homeland. Australia was used as one of these examples where the local television was getting a lot more attention than American programs. This is assumed because of their sharing the characteristics of the viewers more closely then something filmed and pre-recorded on the other side of the world. In this case it is unfortunate for America because apparently the “Local” American Media is Also “Global” Media so it doesn’t gain as much of a differences as other communities but I guess thats what you get for calling America the Global industry.

It is also interesting how China is apparently going to take over in the leading revenue of some forms of media even though they have such tight restrictions on their media and what is allowed to be consumed. It is stated that because it is restricted it allows the local media production to expand as it doesn’t have to contest with the global media and thus creating a richer economy growth within its own borders. . . I wonder if Australia cut off its ties to American content would Australia’s media industry thrive?

 

Media 6 – Week 1 Reading

When reading through the pages of The Fourth Industrial Revolution (world Economics Forum) – Klaus Schwab 2016 – I couldn’t help but reminisce over movies such as the Matrix, I-Robot, Terminator, Enemy of the State etc, (the list could go on). For some reason reading all of these predictions about the future use of robots in society and the constant threat of everyday surveillance for the future seems like theses movies predicted it quite a while back.

This piece basically shows the predictions of the future and how things like advances in biomedicine, engineering and the digital world are going to impact the human race.

The thing that I found most interesting was the discussion of how the social structure changes due to the internet which has created a Global community, one that traverses country borders. As a media Practitioner this is quite a profound concept that is already in affect today. If we take the film industry as an example; it is widely assumed that the majority of films are created in America, a multitude of studios and practitioners are based in America. However in recent years, thanks to technology and the global market, Film studios are now filming all over the world and are employee people from wherever they happen to be shooting. Australia has seen some great opportunities in this market, mainly specialising in the post production phase which the internet and digital technology has allowed them to do.