This weeks reading essentially pushes us to make sense of the exercise we did during the lectorial, to ascertain how we assess media and what media in fact means to us. What has been intriguing me a lot lately is genuine full on artist and advertisement endorsement, like the Coles x Status Quo collaboration which seemed to accentuate something rather interesting that was going on, the use of music altered to become an ad, rerecorded by the musicians themselves. Definitely an interesting type of media to consume, an ad in itself