In the week 7 tutorial we were given the challenge of pitching our idea to the panel of experts (Christina, Nick and Robin). During the mid-semester break Bliss, Asha and myself made a conscious effort to come together and plan our pitch. We came up with the idea to focus on four individual profiles, who all express a bold, risqué sense of style, and capture them in their everyday surroundings. As our group is made up of women we feel that it would be ideal to focus on the empowerment of women. Therefore, our chosen models will be confident young women of the modern age who are fearless with their fashion choices. It has become more apparent through the media that we are seeing females challenge societies expectations by having the confidence to show off their voluptuous curves, funky hairstyles and natural body hair around the streets. This is shown in Lena Dunham’s HBO series Girls where the leading characters express their individual style despite what others may think.

After pitching our idea to the panel I was relieved to hear that the feedback given indicated that we were on track. Nick suggested that we experiment with vibrant background colours and patterns through a green screen to make the fashion film actively engaging. The panel also hinted that the choice of background music can easily shape the mood of the film and therefore perhaps including a strong beat may help express female empowerment. Overall, I am pleased with how the pitch went as I felt we were well-prepared which helped us to explain our points clearly so the panel could understand. Although I was nervous as public speaking isn’t my forte, this task has helped me gain more confidence with confronting my fears when dealing with clients.