Culture, Society and the Media
Michael Gurevitch, Tony Bennett, James Curran & Janet Woollacott
This particular source looks at different approaches to media studies – from a marxism perspective as well as a liberal-pluralist approach. It compares the two perspectives and how they approach the media, and how they came to be.
This piece also looks at mass media and how it developed over time into what we know it as today. It discusses the relationship between the traditional audience and mass media, and how this has changed over time.
This source also explicitly discusses media institutions, and the power that they have from a social, economic and cultural standpoint. It discusses how media institutions play a role in many aspects of life, such as political aspects, and do not exist purely as an entertainment entity. This piece pays particular focus to how media industry influences and plays a role in politics. In saying this, it also does look at media industry as having a role in the social development of society.
Further, this piece does look at media changes over the course of a number of years, as well as approaching media studies and the discussion of media industries from a number of different theoretical approaches. This proves a well rounded approach to media institution studies.