As a combination of my natural instinct to document happenings and my involvement with the design team, part of my contribution to the making of the Melbourne Overlooked Film Festival (MOFF) was creating a design booklet to outline official design choices that had been made in terms of our visual identity. This included the fonts and logos used, logos and laurels for our sponsors and selected films to use, and the correct way to use these things. The correct file sizes for web use versus certificates and official documents was outlined to ensure nobody could steal high quality versions of our laurels and use them fraudulently. The HEX codes for colours used were also included so that our web design and social media could match and flow together seamlessly. The process of making this booklet was fairly straightforward and allowed me to dust off my Adobe InDesign skills to compile the designs of myself and my teammates. Obviously this booklet was not a rulebook, but a guide for social media teams and brands to understand our colour palettes, styles, and preferred layouts. This allowed our team to be creative while establishing a clear style and aesthetic, and also prevented them from having to waste their energy on the basics of fonts and colours and promoting unity amongst all platforms.
Another task of mine was to create laurels and certificates for the 18 officially selected films, 3 award winners, and a general MOFF laurel. This means that I created 21 certificates and 10 complete laurel variations, all in different file types for mediums such as the web stream, social media use, sending to directors to acknowledge their achievement and add to film posters, covers, and official imagery. On the closing night off MOFF I was making certificates for award winners as I got the verdicts for Best Australian Film and Best International Film from the jurors, and then during the award ceremony created the certificate for the Kaye Swarski Audience Choice Award. I put a lot of effort into making the certificates look and feel special for all official selections and award winners as I feel it’s incredibly important to celebrate the wins in life, especially in a creative industry such as film. The laurels had to be good enough to go on film posters, and the certificates needed to be good enough to frame and display on a wall to remind the filmmakers of their successes. I want to the thank MOFF’s jurors Cerise Howard and Hudson Sowada for providing me with their verdicts and signatures in a timely manner, and the production team for providing me with the name and winner of the audience choice award so quickly.
Certificates & Laurels (examples of work)