This studio is a collaboration with a leading Australian social media analysis company, Sensis, who produce the Yellow Social Media Report.

Over the past years, this report has provided rich data about how consumers and businesses are currently engaging with social media.

We’ve learnt from many of our recent RMIT Media graduates the importance of developing skills across social media research and media making.  We bounce off Sensis’s extensive body of research on the interests and behaviour of consumers and businesses in social media. Our exploration of the potential and implications of contemporary digital media platforms such as Facebook, Instagram, TikTok, Reddit and YouTube has proceeded through the making of the video, photography, copywriting and podcasts.