Harwood, Julie D. The Construction of Meaning in Hollywood and Music Video Editing Aesthetics: A Comparison between the Pre-Television and Music Television Generations. Order No. MQ52462 University of Windsor (Canada), 1998 Ann ArborProQuest. 20 Mar. 2016

Harwood follows the idea of the Kuleshov effect. She explains how film or television

editing influences how audiences construct meaning. She covers the advent of music

videos and how traditional Hollywood editing has evolved into a new form characterized

by quickly changing, almost dizzying, images. Evidence of this evolution has surfaced in

contemporary television commercials, television programs and films. This study

examines the differences between the conventional Hollywood aesthetic and the music

video aesthetic, with a focus on editing as a formal feature. The study consisted of open-

ended questions and results suggest that the influence of the music video aesthetic.

Finally, the findings suggest that editing techniques have developed to simulate the

cognitive processing of real-world stimuli. Harwood claims how the forms used in

editing can be traced back to the soviet silent cinema. Her theory thus relates to the

theories of montage developed by Eisenstein.

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