In conclusion we have found that in recent times adaptations, remakes and franchises do pay off with box office profits and audiences tend to be drawn to familiar films that have had previous success. Films like Spider-Man, Twilight  and The Hunger Games build on pre-existing popular artefacts, such as superheroes, vampires and characters from young adult fiction, to forge success and pave the way for future films to affix to their trends. Though these adaptations will always have to adhere to the argument from audiences that a concept’s original source, whether comic or book, will always be considered to some extent better than the film, the fan hysteria that surrounds these films has facilitated successful profits at the box office. That being said, originality still exists as new ideas are praised with critical acclaim and awards displaying to Hollywood producers that originality can still pay off. Through an original film like Whiplash, we see how innovation can still achieve both financial and critical success, and how there are alternatives to attracting and maintaining attention, rather than a familiar name. The filmmakers who have been able to project their authorship such as Christopher Nolan, gain the rights and trust of investors to create originality for audiences but as our research shows the number who get this opportunity is very very slim. We question if the uprise of female and black filmmakers may help the film industry gain a new perspective and help unique films thrive.

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