A little about me.

I’ve been in the design field for the past 4 years, graduated with a diploma in Creative Media Design, and I’m very much into illustration and advertising. I did a rebranding project for a particular sneaker brand called Feiyue for my final year project, but I’ve never gotten down to a pitch with the people at Feiyue. (ultimate regret.) yeah, procrastination got the better of me, It never came true, and like many of my other projects, it got chucked to a corner.

Rebranding Feiyue was a tough one. I was warned by one of my lecturers not to take up a fashion brand for my final project, in his experience, not many of the students made it pass the mark (Getting an A) But, my love for fashion and branding did not stop me. And, I wanted to prove him wrong, so I did it.

“Without losing any of its authentic vintage charm, this lightweight canvas shoe then underwent a series of transformations. Its DNA gradually evolved, combining French and international influences.”

My illustrations are a portrayal of the Parisian culture, I came up with 3 different collages of Parisian objects based on 3 different districts in France.  Montmartre (where the world famous cabaret – Moulin Rouge is located at) , Champ De Mars ( Eiffel tower), and Champs Elysee (a place famous for it’s quaint cafes and shopping). This is just one of the pieces:

Basically my concept of this entire campaign is to get a younger target audience to be aware of the brand Feiyue. (More to the music + art lovers) With regards to my previous post about design fiction, Ward stated that “The more ‘seamless’ the world is run, the more boring the fiction is”, I didn’t want to heed what my lecturer had to say about choosing another topic just to get a better score in my report card. Design fiction is not just about designing things, but to make the world a better place, not only for the people, but it helps designers like me and you to grow as well. It pushes your limits and challenges you to think of solutions you’ve never thought you would.

I wanted to do something that would challenge and inspire others, I did not want to adhere to rebranding another cupcake/bakery brand (like everyone else was doing). I wanted to prove something and that’s what I feel everyone should strive towards. Be hungry, do what you love to do, people will try to bring you down, but as long as you know what you’re doing, and you know you can make it. Just fucking get to it. I must say I’m pretty good at giving advice to people, but when it comes to me…… I just need a slap in my face and finish what I start. That’s just something I need to work on :/