What is hypertext?

The World Wide Web (WWW) combines computer networking (the Internet) and Hypertext MarkUp Language (HTML) into an easy to use system by which people can access information around the world from a desktop computer. Hypertext is the medium used to transmit the information in a non-linear fashion via computer by  clicking on a “link”  using a mouse.

How does hypertext relate to storytelling in different media formats?

” The text/ hypertext/ web is no longer just linking information, is linking people, people sharing, trading and collaborating”. Hypertext make the information more comprehensive and spread faster, people can search something they are interested from from one field to another field, create a more a more convenient environment. (Web 2.0 Michael Wesch. The Machine Is Us/ing Us. 2007. Film.http://www.youtube.com/watch?v=6gmP4nk0EOE&feature=youtube_gdata_player).

Is the work we publish online only validated once it is viewed/consumed by others?

No, the information we publish online can be viewed and consumed by other people, and they also have the opportunity to supplement the information, and this action can always be maintained as well.

Do you think the digitalisation of literary texts and the use of the E-reader will eventually replace the physical book completely?

I do not disagree that there is a strong possibility that the E-reader ill eventually replace the pgysical. Firstly, the E-readers more convenient, and  also can easily be saved resources. In addition, people can change theinformation all the time,just need some  particularly simple steps and more flexibility. Secondly, from the environmental protection perspective, E-reading is feasible. People do not need to use many trees to make books, that’s good for environment. But in my opinion, I hope the E-reading and the physical book can be reained both, because they have their own characteristics, they are both the outstanding achievements of the historical development.

Who are they?

-American media scholar

-Currently professor at communication, journalism and cinematic Arts.

-Author

What have they done?

-Research explores boundary between text and reader, growth of fan culture

-Involved in project New Media Literacy.

-Research on how individuals in contemporary culture themselves tap into and combine different media sources.

-Convergence culture, theory described as the merging of traditional and new media.

In What way might this relate to internet, digital media, and networked media.

-Research in social media, video games etc. modern day networking

-Project new media

-Very similar to our key readings

-Project new media literacy, same ideals as networked in that we should learn and apply ideologies and theories rather than practical knowledge

Ideas

-To learn the core social skills that we need in the new media landscape.

-‘Literacies’ if we can learn it without computers they can be applied to everything else

-Instead of replacing the old media, it is more like the new and old media intersect in a more complex play. the idea behind it is the same.

-How to use tech? instead of assuming we know how.

So whats design fiction?

What i get from the readings is that design fiction uses fictional scenarios to envision and explain possible futures for design. using fictional scenarios to work through the benefits, challenges, and implications of a new design idea or technology.  I like it because the fictional frame provides an opportunity to imagine a technology in a human context rather than a purely engineering driven scenario.  A design fiction has to imagine a culture of use for a technology or design that has implications for how it is executed and built.  Using fiction to frame design also affords the consideration of the values, meanings, and implications of the design from an ethical and political standpoint, often highlighting social elements of a design’s use and potential misuse.

A student’s fiction design video that i found pretty cute and interesting. 🙂

This week in Sex and Gender in Asia, we talked about homosexuality, and how advertisement actually use this to attract customers.

These ads with gay or lesbian themed draw complaints from consumers who prefer traditional appraches to peddling products. But what draws the most complaints across all Levi’s print and TV commercials is actually the line “all asses were not created equal”. Consumers claimed it an insult to women size six and over.