Reflections Off a Mirror

Just another Media Factory site

Category: Lectorial (page 1 of 2)

Project Brief 4 – Reflection – Week #13

Alas, the end has come for us to say that we’re done with Project Brief 4. Both audio and video essays are very much completed and ready to be submitted through our google drives. It comes with great pleasure to be writing this blog post, not only because it’s the end of yet another long and gruelling Project Brief, but also the end of the first semester of uni, but I will reserve my comments on a separate posts regarding that. For now, I’ll express my thoughts and feelings that occurred over the course of this assignment.

For starters, it is the first assignment that is done as a group instead of individual. This comes with a set of pros and cons, fortunately, it all panned out with more pros than cons for this particular assignment. Way back in week 4 or 5, we received a lecture on teamwork and collaboration, which I mentioned in a blog post that I was pretty baffled that even in uni we are still being taught how to work with people. Thankfully, with the stroke of luck or whatever you want to call it, my group mates and I were all within the same wavelength and it was easy communicating with one another. Even when we couldn’t agree on certain things, we managed to work something out and achieve a general consensus accomodating most of our individual opinions.

The group didn’t waste any time getting started on PB4. We sat down to brainstorm ideas and arguments related to our topic, Audience. I still remember one of our very first group meetings, we were tossing out ideas, thoughts, opinions, personal experiences, academic articles, basically anything and everything that we could think of that is related to the word Audience. Like the other topics on media affordances, Audience is a really broad topic, and we needed to streamline our ideas to a specific question to form an argument and debate around that. This was where our annotated bibliographies come in to help narrow down on our findings and find a specific topic for us to debate back and forth on. Personally, it was a challenge putting together an annotated bibliographies as I’ve not done anything like this before. Moreover going through all these academically written articles and journals, it was quite a tough read for most of them. What more, sieving out information that might be related to our essay topics, and putting it into context of our arguments.

A few weeks went by and we were ready to record our audio essay. The night before, we had a conference call over Skype to finalise on our audio scripts. Unfortunately, I wasn’t available to attend the recording as I had a lecture to attend, but I accepted the role of editing and mixing the entire audio essay, as well as adding extra textural elements and composed a starting/ending theme song into it. I guess that should count as my “voice” in the essay, since my actual voice is absent from the audio essay.

Once we got the main bulk of the audio essay down, we began planning, storyboarding, and coming up with scripts for our video essay. Since we’ve already got the main content and arguments in paper, it was only natural for us to bring those into live action. We thought of a place and setting for everything to take place, and what better way to present on the topic of audience than being a group of audience ourselves. A fellow group member volunteered her lounge room over at her place for us to shoot our video essay and that was pretty much our set for the video essay. A bunch of us sitting on a couch in front of a television set talking about the whole concept of the shift of passive audience to active audience as we move from broadcast era into the post-broadcast era. Since non of us received any professional acting lessons or came from any performing arts background, it was a challenge for us to memorise our lines and speaking right into the camera. We had to do several takes on and on before we could get a hang of it. A simple trick we did was to place one of our laptops right in front of the television and that became a “teleprompter” for us in case any of us forgets our lines. Another minor problem we faced was getting a clean audio recording. The mic that came with the Sony MC50 that we loaned from the tech store at Building 9 was too sensitive and it was picking up almost everything in the room, and since the room was not acoustically treated, it sounded really echoey and boomy in the recording. To counter this issue, we decided to record our speech on a separate device, using one of our iPhones as a audio recording device. Thankfully, the audio that was recorded using the iPhone was not as echoey or boomy as the one from the Sony MC 50.

One of us decided to take on the role as the overall editor for the video essay rough cut. However, we sat down as a group to chip in our own input to the video essay during one of our final group meetings. We booked an editing suite at Building 9 to sit down and run through the final cut of the video essay. We also took the opportunity to target any last few kinks that were in the audio essay and made final adjustments to both audio and video essays before they were ready for submission.

PB4 is definitely not an easy task to be taken lightly, and it was pretty daunting in the beginning as the tutor distributed the hardcopy around the class. To see that we had to produce, not one, but two essays, both with different content and only 30% could taken from each essays, was initially quite intimidating. Just visually, looking at the project brief felt suffocating and the list of submission requirements just seemed never ending. However, we took it one strike at a time and planned our group discussions, and what we needed to accomplish at the end of every meeting. One thing I would attribute the ease of going through this assignment was how we managed our time. Time management was crucial when it comes to producing two essays. We needed to know when we should put a pause for the audio essay to start on our video essay and also finding a common time for everyone to meet. The group had to rely on skype calls quite a fair bit on a few occasions, due to circumstances that we are not able to meet in person or the timing just does not permit us from seeing each other, however, it was these sessions that we managed to cover quite a lot of ground when it comes to coming up with our scripts, ideas, and content for both essays. I also felt fortunate that our tutor allowed us to carry out our discussion during class time therefore we had more time to ourselves to focus on other assignments from different courses.

On a personal level, I enjoyed collaborating with my group mates coming together to produce these two final products. You hear stories and rumours from other course mates about so and so not carrying their weight, or so and so is not turning up for meetings and so on, but I guess we’re fortunate enough that this wasn’t the case for us for this particular assignment. Look forward to the many collaborations I might be participating in future.

 

Feedback Feedback – Week #12

For the last 2 workshops, we reviewed our audio and video rough cuts to our tutor during class and received really good constructive feedback from her in order to achieve the desired grade the group is aiming for.

For one, our audio essay lacked texture, and it was rather monotonous. This I can agree with, as I was the one responsible for mixing and editing the audio clips together and adding sound effects, music, and other sound clips that could lift the audio essay to sound a little more entertaining rather than just 3 people speaking. But due to the limited time in producing a rough cut, this was the main bulk that could be produced for the time being, and adding in extra textual elements would be slightly less taxing than arranging audio recordings and mixing the audio levels.

Our video essay was also coming together, but like the audio essay, it lacked extra textual elements such as found footages, still images, and maybe some minor editing techniques to make the video essay a little more engaging as well as entertaining instead of just 4 people sitting in front of the camera talking. Content wise and arguments, our tutor remarked that it was spot on and it was through provoking to the viewer, but also has a good resolution at the end.

This left the group going back to our drawing board to see how we could enhance our audio and video essays, adding extra sound effects, clips, found footages, images, and applying various technical effects to lighten up our essays to a more entertaining level. It’s easy to just produce an audio or video essay, after all, it’s just an essay with people reading out from a script through video or audio, but it’s not easy to make the final product something the listener/viewer can maintain their attention before they decide to stop and doze off into oblivion. We planned to use the remaining time frame that’s left before the deadline for PB4 to enhance our essays.

Not so Good with Goodbyes – Week #12

This is pretty much the last week of teaching, lectures, tutorials, and, meeting people. As the clock reaches the last few minutes, students would line up around the classroom door to leave, and awkwardly looking at each other thinking of what to say as we all know we might not be seeing each other again next semester, particularly for school electives.

Personally, I would just smile and thank the tutor and carry on with my own way. If I do engaged with a conversation with a fellow course mate, would probably break into a conversation on how time passed so fast, and how the first semester of uni just flew by. When you’re actually in action while the semester is going on, you tend to wonder why does time pass so slowly and you can’t wait for the next break to happen so that you can enjoy your freedom, but when the last day of classes comes, you’ll think back and wonder where did all the time go and what have you managed to achieve over the period of the past few months.

I never felt more on top of the ball in this week’s lectorial, and for once I felt like I understood everything that the lecturer was saying. Only because, it was regarding the various studios that we will be attending next semester, and not something regarding media affordances with big words, theories, concepts and academic references. Don’t get me wrong, I try to understand and grasp the knowledge the lecturers are trying to convey to us during these weekly lectorials, but some times I find it a struggle to even just understand these theories and applying it into real life. I do question myself if I’ll ever apply this knowledge to my future job scope. Anyway, I digress, this week’s lectorial’s main focus was on the balloting and an extended announcement on attending a studio pitch that will be held on the 9th of June. I still have no clue what studios that I’ll be interested in, but I guess that studio pitching session should help ease my decision making when I come to it.

Come Wednesday, my weekly Media 1 workshop went on for the last time this semester. Our tutor was sweet enough to give out little bite sized candies like Maltesers and Sneakers. Just little gestures like this makes us, the students, feel like we actually matter and not just a body of people you come in to meet day in and day out. I would like to express my appreciation towards all the tutors, across all the courses I took this semester, and hope to see them again soon.

PB4 Video Essay Shooting Day – Week #11

One of my group mates have graciously opened up her house to be the set of our Project Brief 4 video essay. My group’s topic is Audience, and what better way to present the concept of audience than being an audience ourselves. Our concept for the entire video essay would be us (the whole group of 4 of us) sitting in front of a television in the lounge and giving our takes on the change from broadcast to post-broadcast era and how it has affected the change from passive to active audience.

I don’t think I’ll be spoiling anything for anyone since this video (and audio) essay are not going to be uploaded onto YouTube or Vimeo and I doubt it’ll be shown in class. Therefore, non of us would be able to view each others’ work and the sum of research of all of us has done over the past 3 – 4 weeks on our different topics on media affordances. While it I am totally okay with that idea of not uploading our work on any online social networking sites due to the copyright issue, I was wondering, wouldn’t it be a more cohesive learning experience if we were to share with the rest of the class on what we have researched on. I’m not even thinking of a formal presentation, but just a screening and hearing of our video and audio essays, so everyone’s got a clear idea of what everyone of us has done.

I might be wrong in my last point, and I am pretty sure I’ll be slammed quite hardly if I were to express my view on a more vocal platform (like in the middle of a lecture), as different people might have different opinions and ideas. Some might want their work to be best kept between their tutors and group mates, some might prefer not to have the extra weight of thinking that their work is going to be screened and aired to the entire class, and many other reasons that might have gone passed my personal thoughts.

Okay, I just realised I have gone quite off point here with the last 2 paragraphs, so back to the video shoot. We managed to cover everything that we needed in a couple of hours. I was pretty pleased with the outcome, and am quite excited to view the rough cut which one of our group mates has volunteered to do. Though our procedures and filming techniques were pretty primitive, to hear the sound of one of us yelling, “It’s a wrap!”, had a certain sense of satisfaction ring to it. We loaned the Sony MC50 from the tech store in Building 9 and used a Canon EOS 700D DSLR provided by one of the group mates. The Sony MC50 was more or less dead center on to us, while the Canon DSLR was at an angle to provide a different perspective as well as adding texture to our video essay.

Apart from filming ourselves, we are adding some extra bits of found footages in between to elaborate our point on passive audience going back to the black and white television days. This also aids in bringing up our video essay running time to about 5-6 minutes instead of 4-5 minutes, since our group consists of 4 people, unlike stated in the project brief where each group should consist of 3.

Overall, I believe that we all had fun having gone through the experience of filming ourselves and doing several takes due to the difficulties of memorising our lines. Glad that the whole bulk of PB4 is coming together (video AND audio), and now is just putting everything that we have done together and preparing it for submission on the 3rd of June, that includes the production dossier and an 800 words reflective essay.

A Single Voice with Loud Message – Week #10

Singapore just went through a by-election for a township, Bukit Batok, and the ruling party, People’s Action Party (PAP) won the by-election. However, that isn’t the point of this post. This post comes with interest in the whole passive and active audience that was touched on in the lectorial in week 9.

Amos Yee is a YouTube personality who expresses his strong views and opinions on the Singapore politics and how the government runs the country. I won’t go in too much on his background, but just how he uses social media to spread his views around and how he has made his name from just social media platforms well into the front pages of newspapers and headlines of prime time news.

Viewer discretion is advised, course and offensive language is used in the duration of the video.

Audience – Week #8

For Project Brief 4, my group of 4 was assigned the topic of “Audience”. It is such a simple word and we all know what does the word means. But when we start to unpack the meaning and various definitions behind the word, it starts to get really diverse and there are so many levels of theory relating to becoming an audience. It could be a simple meaning like being an audience member of a play or a magic show, to becoming a target audience of a product being promoted and driven to be sold to make profits from various corporate companies. Not forgetting the general audience of TV, radio, film, and online multimedia social platforms where sometimes the hunted becomes the hunter.

We live in the day and age where we can catch up with our favourite TV programmes on demand. Gone are the days where we have to set our VHS recorders to tape our favourite TV shows, we can now catch up on TV series online at our own convenience, and pushing a step further with the tagline, “Anytime, Anywhere…”. It has now become an age where we might be witnessing a shift in power from the producers of a TV programme to the actual audiences. It used to be TV producers control what we watch and when we watch it on our old CRT television sets, now, the audience have the control over when they get to watch it, on their own device of their choice (ie. a tablet, laptop, phone or TV.). Another thing the producers are very much afraid of is the ratings of their programme. What classifies as a good show? The number of people viewing it of course! Producers are always seeking different means and ways to keep their ratings up even if it is to listen to the audience and deliver what they want on screen. In certain ways, the producers have become at the audience’s mercy to boost ratings. Is this the new shift in power?

On the other hand of the spectrum, we have advertisements, TV commercials, product placements, sponsorships, endorsements and so on, so keep audience buying more and more products. For decades, the media industry has become a platform for many companies to “create awareness” of their products to the public, hence hoping to drive up sales of their products in order to make profit. Are the audience a victim here of the power of advertising and marketing delivered by the media?

It is an endless debate if the power has shifted from the hands of the producers to the hands of the audience and vice versa. Currently, my group is still on the research of how it all began, and where the media bubble became as big as it is today. Are we seeing a new dawn of an age that we might not be ready? With the uprising of citizen journalism and user source content (USC), media texts and articles are now made by the audience, for the audience. Then who are the ones being the producers now? Would it turn out to become a catch 22 situation where the audience can’t function if there were no producers, but the producers rely on the audience for fundings and reputation. We’ll find out soon, hopefully.

Peer Feedback – Week #7

In this week’s workshop we were given feedback from our peers regarding our PB3.

I received feedbacks, both positive and negative, one of each was that the sound wasn’t mixed all that well. One of my peers found it a little distracting when my subject is speaking, her voice seems to be competing with the backing music and it was a struggle for them to focus on what she was saying. Which I found it a little odd, as I was very particular in mixing the audio levels, especially coming from an audio background, I thought it was one of my strengths in mixing audio levels in a short clip like this. I guess sometimes it boils down to the source that you’re listening from. I was mixing the audio levels on a pair of professional studio headphones, and my PB3 was played out from my laptop speakers, therefore I think there was some difference in terms of audio quality. Well, at least, now I know that I have to cater for that when mixing audio levels in future projects.

As for positive feedbacks that I’ve received, one of my peers mentioned that the subject matter was interesting and engaging with the audience. He thought it was something new and entertaining. Having said that, it was some much of a portrait video of someone, but rather more towards the subject of ‘Singlish’. Hopefully, the tutors who are going to mark my assignment would be a little lenient on that, as it is still a good representation of my subject and her background coming from Singapore and what she’s doing in Melbourne.

I believe that peer evaluation is a strong tool in gathering critical and constructive feedback, as it is from the ground, unlike coming from someone like a tutor or lecturer, there is a certain motive of wanting you to achieve a certain grade or meeting the marking criteria or assessment constraints, but coming from your peers, they are in your shoes and they can provide some views that may be beyond the sights of the classroom, such as personal experiences, trending affairs and more.

Narrative – Week #7

Narrative and story telling has been taught throughout all stages of education from kindergarten through to tertiary. Back home in Singapore, we would be taught how to write English composition essays, and it could be based on a personal account or just made up on the spot. This week’s readings however, goes in depth from both viewer and filmmaker’s point of view on how various narrative techniques can deliver the same story, but in a different experience, or in other words, a different plot.

It is common for one to mix up the definition of plot and story to be the same thing, however, Boredwell and Thompson goes on to explain the fine line between the two words. From the reading, I gathered that there can be different ways to present a story. Quoting the Alfred Hitchcock example that Boredwell and Thompson used in the reading about the bomb under the table and how you could let the viewer know that there is a bomb that is under the table or just wait for it to go off and bring out the element of surprise to the viewers. That is one of the many techniques a filmmaker may use to deliver the same outcome but would cause a different reaction from the viewer. The technique used here to let the viewers know about bomb going off is known as unrestricted narration, contrary to that would be restricted narration where, like the characters in the scene, the audience are unaware of the bomb ticking. What drives the story would be a strong plot and what makes a strong plot is the decisions that the filmmaker made during pre-production, production, and post-production.

An Australian film was screened this week, Mystery Road. To my memory, I think this was the first Australian film I’ve watched to date, and I must say it was rather laid back and paced at a slower tempo. Which is kind of ironic as this film is a murder mystery story, and usually films or even TV series that takes on that genre would have a generally fast pace, fast cutting and some action scenes happening. However, there were still some similarities to draw from Mystery Road, which is the the filmmaker keeping the depth of story information objective. As mentioned in the reading by Boredwell and Thompson, film narration manipulates not just the range of knowledge, but the depth of knowledge as well, and this can be split into 2, objective or subjective. Objective is where we are confined only to whatever that is being conveyed from the character’s action or interaction with other characters. This is used to withhold information from the viewer’s and to keep the viewers curious on how the investigation is going to be carried out and find out who might be the culprit. The other end of the spectrum would be subjective where the filmmaker allows the viewers to hear the internal voice of a character, an internal monologue, or to see the inner images, like a flashback. Depending on how the filmmaker wants to convey a certain message, the filmmaker have to make a decision whether to go subjective or objective, restricted or unrestricted.

Project Brief 3 (A Tongue to Speak) – Week #7

At last! Another project brief is down and I’m quite happy with the outcome of this assignment. We were given quite a fair bit of time to approach this assignment, probably due to the necessary planning and administrative matters that needs to be settled before any physical work could be done. Planning, planning, planning. A little goes a long way and you never know when 1 of the many plans that you have made might fail, hence having another long list of backup plans is always handy.

 

Slow and Steady, or Fast and Furious? – Week #7

To be really frank and honest, I actually was shocked that we were given an entire lecture on the topic of “Teamwork”. I mean, teamwork is something that’s already a given when it comes to work environment these days. We can never get away with not having any form of teamwork unless maybe you are the boss of your own company and the only staff that is under your payroll is yourself. But even then you would have to rely on other external people such as suppliers, clients, vendors, or anybody that you might have to cross paths with in order for your business or company to excel.

Either I am really not seeing the bigger picture of things or I might have missed out on something along the way, or maybe it has already been embedded into my bloodstream that teamwork has been in our work place for ages either in the behind-the-scenes manner or something of a much higher magnitude. It is just something that can’t be taught through classrooms or powerpoint slides, but we as individuals have to dive right in and go through and experience working as a team. Linking back to last week’s reading on experiential learning, ‘teamwork’ is definitely one of the life skills that will be easier for one pick up only through gaining experience from working as a team and not just for a one of thing, but for many other occasions. It could be in a working environment, sporting events, or even within the family.

Having said that, I think the lecture delivered today did raise a few good pointers for us to be aware of before we sat off for our Project Brief 4A as we were told briefly that it is going to be a group work assignment. Ultimately, it really boils down to one’s tolerance to other people’s work ethics and behaviour. Say for example, over the period of 1 month, the team has been organising meetings, discussions and brainstorming ideas to drive towards an end product, but 1 team member in particular isn’t contributing a lot or as much as he should be at the beginning of that 1 month duration. We simply can’t assume straight away that he’s just a free loader because what if he is one who excels only when it comes nearer to the deadline, because that is just how he is? Some people thrive under the pressure of nearing deadlines and that’s when their brains produce creative juices under such circumstances. While others might want to take things on a more progressive manner, day by day, week by week, accomplishing smaller things that add up to make the bigger picture. It is all really up to the individual and how we accomodate each other’s working behaviour and characteristics. Of course, being in a team, we definitely have to give and take a little in order to accomodate everybody’s differences and at the same time build on the similarities.

Which profile I have mentioned in the above, are you?

Older posts
Skip to toolbar