WEEK 5 – Where did all the Time go?

In this week’s reading, Judy Wajcman have brought up few interesting points in this reading. The first point, Wajcman observed that “rather than inhabiting a world which time is abundant, everyday life seems more rushed” as we live in an “acceleration society”. Digital technologies have long been addressed as a tool for “exchanging data and coordinating human interaction” that simplifies the work for efficiency. Now, Wajcman brought up a fact that the digital technology can no longer be only just simple tools for efficiency but they reconfigure and unconsciously change the way how people think and act. This is true because readings have voiced out the fear of technology as a detrimental issue towards the future.

I find us being controlled by social media of having the need to check the phone every waking second. Most times we find ourselves rushing for time. Take for example, every morning you wake up, you check your social media accounts on your phone. That would take about 20 minutes of your morning routine and then only getting out of bed and starting the day. At the breakfast table, using your tablet to read the newspaper and then checking business emails. I feel we’re finding time in between these things to do our necessities such as showering and eating meals. Wajcman’s article is focusing more on finding the time in this digital era of accelerated society by allocating time in the day for rest.

Another interesting point was the Apple store concept. I found it quite intriguing at the same time questionable with this concept.

Apple policy is a “personalised” service, so you have to wait for someone to serve you individually. In fact, it took ages. When I inquired as to why there were no such counters, I was told that the company had dispensed with them in order to avoid the appearance of long lines! In their attempt to abolish the cardinal sin of waiting, the company had inadvertently designed a slow service as the condition for purchasing the latest, fastest product.

On one hand, it is a smart marketing move to show that the store is visibly packed and have someone who is knowledgeable on the products to recommend the items suited for your needs. However, what about the long wait for someone to come and assist you? Where has the efficiency gone? Wajcman speaks of the irony of needing to wait for the fastest product. As the digital era is constantly growing, new technologies and concepts are continuously growing together. We, humans, always look for innovative ways to increase efficiency to create comfort and convenience for ourselves.


Wajcman, Judy (2015), ‘Chapter 7: Finding Time in a Digital Age’, Pressed for Time: The Acceleration of Life in Digital Capitalism, University of Chicago Press, Chicago, pp. 163-184.

WEEK 4 – Mindset vs. Passion

After reading this week’s reading, I had a clearer understanding in approaching my future. I have had these ongoing battle in my head on my passion for making films as well as the insecurities I constantly face every time I had a new hurdle to jump over. The readings inked my worries clearly, literally. In my opinion, I am leaning towards the mindset approach as I feel that it deeply resonates within me.

Be so good they can’t ignore you.

– Steve Martin

While I know everyone is going to use this quote for their reflections, I cannot stress how much this quote triggered my insecurities. I have never been talented in anything, not even my passion for filmmaking could make me excel in anything. I was mediocre. Being in the media industry, the multi-talented wins, the one with connections wins and the ones who have maybe one or two skills would have a higher percentage than those who don’t. The tiniest problems you face when attempting a project should not prevent you from moving forward. Instead, the problem should be resolved or learn from that mistake and move on. Like in the readings, Jordan Tice practiced his guitar licks countless times and he knew he hasn’t gotten to the standard he wanted yet but he is still trying to reach it.

But here is why I disagree with the Passion mindset. To a certain extent, if you do not have the passion for the work you do, you would not be happy with what you’re doing BUT that is not a reason to think that the world works for you. I have to agree with Newport that this type of mindset is undoubtedly a two edge sword because while your passion may take you far with the things you like to do, it can also make you extremely aware of the things you don’t like.

I’ve learnt a great deal from my employer, he was a business consultant, a motivator and most of all he was the most humble person I’ve ever met. He gave me a piece of advice and during his lectures for helping university students prepare themselves to get into the work industry. He said to always stay humble, go into the interview with confidence in yourself and always remember that it is what you can offer to the company and NOT what the company can offer you. It was very insightful when the readings resonated and triggered memories of what the people around me told me. It tells that it is proven and it is a worthy advice to follow.

After this reading, I feel like it doesn’t matter if I can’t be multitalented, I just need to work on one skill and be good at it. Also, to never stop practicing and honing the skill despite any setbacks thrown at my way.

WEEK 2 – Strategy and Business

This week’s reading has been a little confusing for me. While I understand some points, I couldn’t grasp the idea and where he was heading with them. Here’s my take on it:

The dichotomy of global and local may be seen most clearly in those markets that combine well-developed digital distribution infrastructure and platforms with strong local content industries. The preference for local content over “global” (often code for U.S.-produced) content is evident even in a mature, developed, English-speaking country such as Australia, where locally produced sports, reality shows, news, and drama offerings, such as Shaun Micallef’s political satire Mad as Hell, rank as the 10 most-watched television programs every year.      – Chris Lederer & Megan Brownlow, 2016

At first glance, I got confused over which point of view we were looking at. Was it at a general statistics data or was it coming from only well-developed countries? In my perspective, coming from a third world country, we rely on global contents for our source of entertainment. Our generation heavily consume online streaming subscription such as Netflix and Spotify as our source of media and entertainment. As I read about Australia’s locally produced shows, as mentioned in the readings, I couldn’t help but wonder if franchises would also consider local produced? An example would be the  “The Voice” franchise, where we now have The Voice Australia and don’t forget non-English speaking countries like China, Philippines and Germany. Would it be considered as a local produce because they are contestants from their country as well as bringing at least a judge from their own country. Also, in Americans’ perspective, would their local content be categorised as “global”?

One part in the readings stuck out, which is Lederer’s Shift 3, Consumption: Bundle of Joy. With the competitive online streaming market like Netflix and Spotify, I would have thought that cable television would slowly decline.

WEEK 1 – Megatrends

Klaus Schwab’s view on the Megatrends of today have brought an interesting insight for me. The three clusters he mentioned – physical, digital and biological, are closely interrelated, more so than you can ever imagine. Think about science and research! Technology has been a problematic issue as many view it beneficial or detrimental towards the globalisation of a new era. Sharan Burrows, International Trade Union Confederation (ITUC) of Belgium has raised an interesting debate. She said that the prediction of five million jobs that would be lost to technology by 2020 is not the main question but how they proceed in the future and improve. I believe that with digital technology, the world has open access to learning to empower people. It is not so much about increasing the growth of the people but it is more on maximising the strength of humans in innovation. Ellen MacArthur in the World Economic Forum mentioned that the industrial revolution is working with “mankind’s goal to be innovative and always progress.” It simplifies our lives to become more efficient with the collaboration of human and technology.

In the readings, Uber and AirBnB were a great example of gaining profits digitally. To justify the reasons of mankind heading towards innovation, crowdfunding websites like Kickstarter have also increased the possibility of individuals creating and innovating better technology. With the help of 3D printing, innovators are given the opportunity to show prototypes to their consumers, allowing them to have a better picture of their products. That just proves Schwab’s point of technology-enabled platforms are “lowering barriers for business and individuals to obtain wealth.” It’s also just as MacArthur had mentioned, it’s about innovating with the unlimited resources and materials and then giving back to the economy.

As we’re always progressing, there is not much certainty on what is to come in the future. Will technology be the end of humans or will it maximise our strengths as we move forward? I would agree that technology and humans co-exist to maximise our strengths and enhance them to create a better future. It’s definitely debatable and only time will tell.



Klaus Schwab, 2016, The Fourth Industrial Revolution (World Economic Forum), pp.14-26, 47-50, 67-73, 91-104


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